When you drill down into a specific issue, you will see a sample of URLs from your site. Clicking on error URLs brings up the page details with links to diagnostic tools that help you understand what is the source of the problem. Fixing Search issues often involves multiple teams with...
Visual search will provide a new revenue stream for e-commerce stores and vastly improve the user’s shopping experience. This could have a major impact on SEO and paid media, bringing back a renewed focus on image optimization, which has long been ignored by SEO practitioners. This ne...
Goals. This is vital. You have to know where you want to go, and what success will look like for you (and you alone), before you can head down the road to get there. Your Brand Persona and Target Audience. When you eventually start creating content, you have to know who you’re talking...
Google has announced that a beta version of the new Search Console, released a few months ago to select users, will now be available to everyone. The new Search Console will be rolled out gradually, and webmasters will be individually notified when they receive access. Still in beta, ...
Google has removed search ads related to addiction treatment in the UK, following an investigation by The Sunday Times (registration required). The investigation revealed an ongoing issue with middlemen bidding on the terms and receiving large kickbacks from the private centers where ...
An assessment of minimum rankings required to achieve the traffic (and therefore conversions) using your current conversion rate. Highlighting that conversion rates need to be improved and that the web design and UX/UI team need to be more involved in the campaign. A realization that ...
For the past few years, it has been understood that Schema data is not used for ranking purposes. The understanding was that Google only used structured data markup for presentation purposes. However, recent changes at Google’s developer pages on this topic and statements at the 2017 ...
A recent survey of the local search industry found that SEOs earned an average of $61,711 in 2017. SEOs charged an average of $110 per hour, on top of a monthly retainer fee of $1,670. Freelancers charged much less than agencies, with 69% billing less than $100 per hour. The average h...
But it seems that while it may have kind of quieted down a bit over the first few days of the new year - starting around January 5th and 6th throughout the past couple days, some webmasters and SEOs are noticing algorithm shifts again. They do not seem as big as the period of the Macc...
Google has accidentally removed a number of news publishers from Google News over the past few days. Many news publishers were found complaining in the Google News forums . Google has confirmed with Search Engine Land that this was accidental. We do expect those publishers to be reins...
If you check out the Google News Help forums you will see many many complaints from news publishers that their news site is no longer in the Google News index. Supposedly hundreds of publishers who were listed in the Google News database are no longer qualified to be included in the i...
Google accidentally removes news publishers from Google News Jan 8, 2018 by Barry Schwartz It is expected that affected publishers will be reinstated by the end of the day. Google removes addiction treatment ads from UK search results Jan 8, 2018 by Susan Wenograd The move follows the...
This morning, Google's John Mueller said on Twitter that Google discounts hidden text for search rankings. John said "we discount hidden text for ranking, so I doubt they're seeing any advantage from that (they can rank for other reasons)." When someone asked why searching for that hi...
Google's John Mueller said on Twitter that they "never index all known URLs" and calls that "pretty normal." This comes after a complaint that the URLs the webmaster submitted to Google via Google Sitemaps were not all indexed by Google according to that report. That is even true for ...
Google News Removing Hundreds Of News Publishers If you check out the Google News Help forums you will see many many complaints from news publishers that their news site is no longer in the Google News index... Google Search Algorithm Update Tweaks Continue Into January It seems that ...
Google has updated the help document around how to request ownership of a business listing in the Google Maps and local area. Google wrote on Twitter "we've updated our Help Center article on requesting ownership of a verified business." We've updated our Help Center article on reques...
When users first open your app they have already been sold on it's benefits or they wouldn't have downloaded it. The trick is to, when users first open your app, offer them something that will give them a concrete understanding of what they can get out of it. One way to do this would ...
8 Holiday Park SEO Tips You Need To Know Do you want to attract families to your holiday park? Online visibility is key! Read here to learn 8 holiday park SEO tips you need to know about. While we all wish life were one permanent vacation, it's simply not true. In fact, Americans don'...
I'm not sure if there is anyone who has personally influenced me more in the PPC industry, than Matt Umbro. If the man isn't a legend by now, I will do my best to make him one. The thing about Matt is that he isn't just brilliant at PPC... he's also one of the nicest people in PPC. Th...
As many of you know, Google has a team named the Google Brain team that works on artificial intelligence and machine learning. Here is a fleece jacket that some of the Google Brain team members get to keep their brains and bodies warm and moving. I spotted this on Instagram . This pos...
When you drill down into a specific issue, you will see a sample of URLs from your site. Clicking on error URLs brings up the page details with links to diagnostic tools that help you understand what is the source of the problem. Fixing Search issues often involves multiple teams with...
When you drill down into a specific issue, you will see a sample of URLs from your site. Clicking on error URLs brings up the page details with links to diagnostic tools that help you understand what is the source of the problem. Fixing Search issues often involves multiple teams with...
Google has accidentally removed a number of news publishers from Google News over the past few days. Many news publishers were found complaining in the Google News forums . Google has confirmed with Search Engine Land that this was accidental. We do expect those publishers to be reins...
Branded — your brand name with a link placed on it (e.g. Search Engine Watch ) Naked URL — your site’s URL with the link it is pointing to (e.g. https://searchenginewatch.com/ ) Website Name — your site’s URL with the anchor text written as “YourWebsite.com” (e.g. searchenginewatch.co...
For many small businesses, the complete lack of proactive reputation management leaves them in the position of a sitting duck. With little more than just a website to represent you online, you’re in a precarious position if anyone creates a site to target you or even just posts someth...
Visual search will provide a new revenue stream for e-commerce stores and vastly improve the user’s shopping experience. This could have a major impact on SEO and paid media, bringing back a renewed focus on image optimization, which has long been ignored by SEO practitioners. This ne...
Because we have just started the new year I have taken a look at some of the 2017 linkbaits we have done for clients and put together some information about them in this blog post. As always the trick with linkbaiting is to come up with articles that are relevant to the client but als...
, search supervisor at Gyro, saw something similar with a new campaign launch. The campaign spent its budget very, very quickly, before the agency’s bid management platform Acquisio, which checks spend every 30 minutes, could throttle the spend. Mackey says the entire monthly budget w...
Make it easily findable. A link to the HTML sitemap should be included in your primary navigation or in the site’s global footer. Additionally, it should be linked to from various pages within your site, such as your Help page and 404 error pages. Provide an intro paragraph. This cont...
