26 Nov '13, 11am

You Don’t Work in Marketing: What’s The Bare Minimum You Should Know About SEO? by @highervis

You Don’t Work in Marketing: What’s The Bare Minimum You Should Know About SEO? by @highervis

IT Department . This department might need to understand SEO to understand why one page has priority over another (whether it be fixing a glitch, doing a redesign, etc.). It’s all about which pages are getting the most clicks. Sales Department . The sales department can report to an SEO department questions that are being asked on the phones, which will then help the SEO team optimize, which will hopefully drive more traffic and bring in more sales. People also need to be able to find a landing page in order to get funneled to sales, so these two departments are very much connected. PR Department . A PR department works with making connections, and SEO departments could benefit from those connections earning a link or a review on a blog. Likewise, a PR department needs to know how the web works in terms of optimization and what a news organization might want content from y...

Full article: http://www.searchenginejournal.com/dont-work-marketing-wh...

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