The Problem and the Opportunity Of Mobile Advertising

The Problem and the Opportunity Of Mobile Advertising | John Battelle's Search Blog

The Problem and the Opportunity Of Mobile Advertising

I hate to pick on the good folks at TextPlus , because I like the service (and my kids do too). But my family recently had an experience that reminded me how stunted the advertising ecosystem remains in the (relatively) new world of apps. Quite serendipitously, after that experience I had the pleasure of meeting the CEO of Gogii, the company behind TextPlus. More on what I learned from him in a moment. But first, to the problem. TextPlus is a star in what I’ve come to call “AppWorld,” that Jobsian funhouse mirror universe of apps (TextPlus also on Android, where I’m told it’s growing faster than in iOS). Parent company Gogii is backed by Very Serious Venture Capitalists like Kleiner Perkins and Matrix Partners. Clearly, this is a horse that smart money is backing. But smart money cannot an ecosystem fix – at least not so far. With some notable exceptions, the mobile advert...

Full article: http://battellemedia.com/archives/2011/11/the-problem-and...

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@forever_beta » 29 Nov '11, 3pm
The problems and opportunities of mobile advertising [link]
@gbickerstaff » 28 Nov '11, 4pm
RT @MargaretMolloy: Insight RT @davidedelman: RT @johnbattelle: The Problem and the Opportunity Of #Mobile #Advertising [link]
@MargaretMolloy » 28 Nov '11, 2pm
Insight RT @davidedelman: RT @johnbattelle: The Problem and the Opportunity Of #Mobile #Advertising [link]
@naokicks78 » 22 Nov '11, 10pm
RT @Hash: The problem and opportunity of Mobile Advertising: [link] by @johnbattelle
@mobittos » 21 Nov '11, 12pm
Why @mobittos might be the next big thing - The Problem and the Opportunity Of Mobile Advertising [link] via @johnbattelle
@HeyStaks_Public » 21 Nov '11, 11am
"The Problem and the Opportunity Of Mobile Advertising | John Battelle's Search Bl" shared in #OnlineAdvertising #HSpub [link]
@simonbigpicture » 21 Nov '11, 9am
RT @addictivemobile: Interesting thinking on the current state of mobile advertising [link] It is early days
@addictivemobile » 21 Nov '11, 9am
Interesting thinking on the current state of mobile advertising [link] It is early days
@iTweetTechNews » 21 Nov '11, 6am
The Problem and the Opportunity Of Mobile Advertising | John ... [link] #news #iTwtTchNws
@timstock » 21 Nov '11, 6am
RT @jaimenovoa: The Problem and the Opportunity Of Mobile Advertising by @johnbattelle [link]
@mwh » 20 Nov '11, 6pm
Reading: The Problem and the Opportunity Of Mobile Advertising [link]
@jaimenovoa » 20 Nov '11, 8am
The Problem and the Opportunity Of Mobile Advertising by @johnbattelle [link]
@jamesnmcdermott » 19 Nov '11, 9pm
Great post from @johnbattelle on the challenge & opportunity in mobile advertising. [link]
@mbjorn » 19 Nov '11, 2pm
The Problem and Opportunity of Mobile Advertising [link] "mobile ad industry ... five years behind the HTML web"
@greglschwartz » 19 Nov '11, 1pm
RT @jtnnyc: Pls see SessionM... The Problem and the Opportunity Of Mobile Advertising | [link]
@jtnnyc » 19 Nov '11, 12pm
Pls see SessionM... The Problem and the Opportunity Of Mobile Advertising | [link]
@Witleyboy » 19 Nov '11, 8am
The Problem and the Opportunity Of Mobile Advertising [link] via @zite
@ulihegge » 19 Nov '11, 8am
The Problem and the Opportunity Of #Mobile #Advertising [link] - Again, a must read from @johnbattelle
@JohnAKerr » 19 Nov '11, 4am
The Problem and the Opportunity Of Mobile Advertising | John ...: With some notable exceptions, the mobile adver... [link]
@MobileAppTrack » 19 Nov '11, 3am
Why you need to know which ads are working. RT The Problem and the Opportunity Of Mobile Advertising [link] via @johnbattelle
@mobilewilde » 19 Nov '11, 12am
The Problem and the Opportunity Of Mobile Advertising [link] the mobile advertising industry is about 5 years behind HTML web
@catpoetry » 18 Nov '11, 11pm
The Problem and the Opportunity Of Mobile Advertising -@johnbattelle (nice blog refresh) [link] #in
@stevenvine » 18 Nov '11, 10pm
RT @privacychoice: The Problem and the Opportunity Of Mobile Advertising | John Battelle's Search Blog [link]
@me_jreese » 18 Nov '11, 9pm
RT @johnbattelle The Problem & the Opportunity Of Mobile... [link] - ALL networks will suffer until a tech STANDARD is adopted
@eatno » 18 Nov '11, 9pm
RT @heathermeeker: Great insights JB. RT @johnbattelle: The Problem and the Opportunity Of Mobile Advertising [link] cc @textPlus @dalai
@privacychoice » 18 Nov '11, 9pm
The Problem and the Opportunity Of Mobile Advertising | John Battelle's Search Blog [link]
@michaelreuter » 18 Nov '11, 8pm
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@appadvisors » 18 Nov '11, 8pm
Gute Analyse von John Battelle: The Problem and the Opportunity Of Mobile Advertising [link]
@richskim » 18 Nov '11, 8pm
Couldn't have said it better @johnbattelle. Mobile lags behind current expectations. Probs & Opps Of Mobile Ads [link] #rpa
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old rule of blanketing all channels don't apply to mobile: The Problem and the Opportunity Of Mobile Advertising [link] #in
@patricenatalie » 18 Nov '11, 8pm
RT @uwehook: The problem and the opportunity of mobile advertising. [link]
@xylitic » 18 Nov '11, 8pm
Battelle on mobile advertising [link]
@washdcwebdesign » 18 Nov '11, 8pm
The Problem and the Opportunity Of Mobile Advertising [link] #dc #seo
@DaveKnob » 18 Nov '11, 7pm
The Problem and the Opportunity Of Mobile Advertising | John ...: But my family recently had an experience that ... [link]
@Closely » 18 Nov '11, 7pm
"Things are about to get far more interesting in mobile advertising," says @johnbattelle: [link]
@SteveAkinsSEO » 18 Nov '11, 7pm
The Problem and the Opportunity Of Mobile Advertising [link] via @johnbattelle @burgessct
@WB_reader » 18 Nov '11, 7pm
The Problem and the Opportunity Of Mobile Advertising: I hate to pick on the good folks at TextPlus, because I like… [link]
@stanmonlux » 18 Nov '11, 8pm
The Problem and the Opportunity Of Mobile Advertising [link] via @johnbattelle
@kindakoolbiz » 18 Nov '11, 8pm
The Problem and the Opportunity Of Mobile Advertising: I hate to pick on the good folks at TextPlus, because I l... [link]
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The Problem and the Opportunity Of Mobile Advertising [link]
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The Problem and the Opportunity Of Mobile Advertising [link]
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The Problem and the Opportunity Of Mobile Advertising [link]
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The Problem and the Opportunity Of Mobile Advertising [link]
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