18 Nov '11, 6pm

The Problem and the Opportunity Of Mobile Advertising

The Problem and the Opportunity Of Mobile Advertising

I hate to pick on the good folks at TextPlus , because I like the service (and my kids do too). But my family recently had an experience that reminded me how stunted the advertising ecosystem remains in the (relatively) new world of apps. Quite serendipitously, after that experience I had the pleasure of meeting the CEO of Gogii, the company behind TextPlus. More on what I learned from him in a moment. But first, to the problem. TextPlus is a star in what I’ve come to call “AppWorld,” that Jobsian funhouse mirror universe of apps (TextPlus also on Android, where I’m told it’s growing faster than in iOS). Parent company Gogii is backed by Very Serious Venture Capitalists like Kleiner Perkins and Matrix Partners. Clearly, this is a horse that smart money is backing. But smart money cannot an ecosystem fix – at least not so far. With some notable exceptions, the mobile advert...

Full article: http://battellemedia.com/archives/2011/11/the-problem-and...

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