18 Nov '11, 3pm

Improved Google Product Ads – Just In Time for the Holidays!: As a follow-up to last week’s blog series on holid...

Improved Google Product Ads – Just In Time for the Holidays!: As a follow-up to last week’s blog series on holid...

As a follow-up to last week’s blog series on holiday PPC management , which included tips on holiday keyword research, account structure, ad position and holiday-specific landing pages, I thought it would be beneficial to discuss Google’s recent improvements to their Product Ads, and why investing in Product Ads may be useful to you or your ecommerce clients this holiday shopping season. Before I get into Google’s recent improvements, in case you’re aren’t currently using Product Ads, and/or you’re not familiar with them, Product Ads allow you to promote your specific products on Google, displaying your product image, price and seller name with your PPC ad text (pulled from your Google Merchant account). You’ll see the product ads below generated by my Google search for “fake Christmas trees.” For more information about Product Ads, including setting them up in your accoun...

Full article: http://www.ppchero.com/improved-google-product-ads-%e2%80...

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