Here is the all-true story of some intriguing events that have transpired at the MozPlex in the last couple of weeks. It all started when Jamie wanted to look up his fantastic post from last year, "Custom Reporting Using Google Analytics and Google Docs - The Ultimate Analytics Mashup...
Lots of Easily Obtainable Links: These are easy links that fit Danny's Sullivan's recent description of hard links . They're hard because you have to develop a good presentation, find a venue, and get people to attend. But, they're links made for real people, and they add value to you...
Making search engine optimization (SEO ) work in a competitive keyword space is difficult. The secret about Google is out – there’s big traffic to be found. Making things even worse, SEO campaigns die a premature death every day because the appropriate return on investment (ROI) param...
If I have to take a guess, that open white space will probably be used for promoting product listings as part of the new commercialization of Google Shopping. The white space allows for better product views with imagery and may possibly encourage advertisers to bid better in Adwords. ...
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You’re surfing your favorite news portal before leaving for work. Almost subliminally, you notice an ad for a new book on financial planning. Next, you drop by a forum to chat, and someone is talking about the same book. You then quickly pop in to Amazon.com to select some reading mat...
As we discussed, the visibility of a link adds to its perceived value. A bold link in the content will carry more weight than a non-bolded link based on the perception that bolded text is meant to draw the eye. Use it as such, your site will look horrible if you bold every link. The p...
A new Google Search UI has been spotted in the wild and features a distinctly tablet-based look. Specific vertical search options – images, maps, videos, news, etc. - appear in a horizontal menu between the search bar and organic search results, rather than on a left sidebar. In the e...
I was out shopping last week for a pair of speakers for my music system. There's a street in town that sells every type of audio accessory. Everyone goes there to buy gadgets. When I entered the first store and asked for the component I wanted, the clerk smiled and said it wasn't in s...
Well read news sites and blogs: Pitching these sites a story about your company generally won’t go very far, unless they happen to be niche press (see above). But many of these sites need a constant influx of content. You can often fill that need either with interesting content (studi...
Oracle wanted billions . Google offered millions . Even that $150,000 is out the window. Oracle will get a grand total of nothing (that's $0 U.S.) in damages from Google in the long-running Java dispute. The agreement covers the outstanding copyright infringement claims Oracle had mad...
On this week’s Creators Tip I’m going to share with you guys what is at the heart, the very foundation that your video content strategy needs to have. That’s coming up this week on Creator’s Tip. Hey guys, my name is Tim Schmoyer and welcome to another week of Creator’s Tip where ever...
Back in 2009 there was a huge spike in concern over how Google handled nofollowed links where the PageRank would be diluted anyway when used. Matt Cutts explained then that if you had 5 links and 1 of the 5 were nofollowed, still the PageRank would be divided up as 5 and not 4. I spot...
Tecno-net spotted yet another new Google user interface test. This one has the search navigation, options and filters across the top of the the search results page. It leaves the left hand side wide open and blank for a lot of other uses such as maybe ads? Here is a picture what it lo...
Yahoo has announced they’ve reengineered and redesigned multimedia search . In addition to their partnership with Getty Images, which gives Yahoo access to more than 25,000 images uploaded by Getty’s photographers, Yahoo Image Search and Video Search have been given a huge makeover. T...
A successful SEO campaign is the perfect combination of all strategies. Whether you're working with on-page optimization, content development, social media, or link building, all of these factors contain equal value. When it comes to picking the most difficult SEO strategy, I will alw...
Kudos to Lee Odden of TopRank Online Marketing for beating me and SEO Stoney deGeyter to the punch. If the two of us had collaborated on a book for the inbound marketing industry, it probably would have turned out something like Optimize , Odden’s recent release that covers search eng...
Bing has updated its image search today with a new look and some tweaks to its search and discovery features. The first thing you’ll notice, aside from the fact that puppies are really cute, is the tight tile-based layout that Pinterest often gets credited for making popular in the pa...
With languages disappearing at an unprecedented rate, linguistic experts are predicting that over 3,000 of the world’s approximately 7,000 languages will become extinct in the next 100 years. As a result of this problem, Google has partnered with the Alliance for Linguistic Diversity ...
Google has once again thumbed its nose at the Attorneys General and law enforcement agencies around the world who are seeking information to shed light on serious and credible allegations that Google is illegally abusing its monopoly power in ways that deprive consumers of choice, har...
It’s nothing new to preach the importance of sharing non-competitive, complementary, third party content for brands actively participating in social media. To make friends, you have to be friendly – that’s true for B2C and B2B alike. Friendly friends discuss mutual interests that fasc...
Click-through rates on Facebook mobile ads are significantly higher than those of their desktop counterparts, causing many a tech publication to declare Sponsored Stories on mobile a success. It may be a bit early for marketers to buy into the hype and do a happy dance, though. It was...
It is difficult to understand why statisticians commonly limit their inquiries to Averages, and do not revel in more comprehensive views. Their souls seem as dull to the charm of variety as that of the native of one of our flat English counties, whose retrospect of Switzerland was tha...
Google Sued By Texas Attorney General To Turn Over Documents According to a report in the Wall Street Journal (WSJ), Google has been sued by the Texas Attorney General’s office. The Texas Attorney General is currently investigating Google’s alleged anti-competitive behavior and potent...
Somewhere between 12 million and 14 million Google searches every day trigger warnings about "compromised" sites , while dedicated attack websites built to distribute malware are on the rise, according to a new Google security report that gathers five years' worth of data. Google's fi...
Settle on objectives – The first and most important point is you need to define what your objectives are. Are you going into the campaign in order to produce new leads, pick up more site registrations, or promote your product/s and/or services? Clarify what your main objective is so e...
Sen. Charles Schumer, D-N.Y., has voiced his concern with Google's new 3D maps, warning that they could infringe upon the public's privacy. In a letter, Schumer asks Google CEO Larry Page to rethink their implementation of new 3D mapping technology. "By taking detailed pictures of ind...
The webcast is aimed at travel marketers and will include topics such as how consumers are searching for travel information today, in light of the rapid growth of social media and mobile devices; what travel marketers need to know in order to succeed in today’s online environment; and...
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The greater Duluth/Superior area and outlying communities are incredibly lucky to have the Human Development Center. Established in 1938, In addition to accepting health insurance, HDC offers comprehensive programs by sliding fee, which means that patients only pay what they can affor...
