The day Google+ opened up brand pages, I anxiously refreshed my Gmail inbox all day long until I finally got the email inviting me to create a company page. I knew that by creating the page under my personal account that I’d be the only one able to manage it for the near future. But I...
Spring has sprung. The birds are in the trees, the heavy winter clothes are gone. People are up in their attics or out in their garages piling up their old unwanted junk to sell to their neighbors and to make room for the new junk that they’ll be buying from their neighbors. Why not t...
ToolBar PageRank gets updated infrequently (roughly 4-5 times in a year), therefore in most cases the returned TBPR values represent the TBPR the linking root domain gained in the the last TBPR update. Therefore, it would be wise checking out when TBPR was last updated before making a...
We all try to send loads of search traffic to our websites. We invest loads of money in high rankings in the organic SERP’s and we make sure we have some huge budget we spend, spend, spend on clicks. The result? Maybe 2 or 3 percent of this traffic makes it through your website’s funn...
Analytics dashboards seem to be one of those things that everyone thinks is great in theory. Theoretically, an analytics dashboard should remove the requirement for answering 1,000 questions a month from clients. They should reduce reporting needs and help us make informed decisions a...
After nearly 20 years of working as a contractor, advisor, consultant and business owner I have learned is that clients and customers are not all created equal. As we struggle to expand our business we sometimes latch on to every client we can find and then hold on so tightly that we ...
Since SEO is such a complex channel and is dependent on so many internal resources, the question becomes: how do you corral the goodwill of your teams and produce not only an SEO program that will generate the results you need, but scale for long term growth? The good news is that the...
Google today announced a number of new features for Google+, including navigation and design changes. The result: a more “functional and flexible version of Google+,” according to Google’s blog post . More than 170 million people now have Google+ accounts, but what do people think of ...
Cost-per-click rates on Google continued to decline, according to Efficient Frontier. The company says Google CPCs fell by 5 percent year-over-year, and was down from the fourth quarter, as well. Still, by increasing clicks overall, the company has managed to hang onto its market shar...
Amidst a massive company restructuring, Yahoo search will live on. After cutting 2,000 jobs last week, Yahoo CEO Scott Thompson has unveiled his vision for turning around the struggling company. Yahoo will focus on three core “groups”: Consumer, Regions, and Technology. Yahoo’s Consum...
Rosetta Stone’s trademark infringement lawsuit against Google, first filed in 2009 and dismissed by a Virginia court in August 2010, has been revived by a federal appeals court . At issue: whether the sale of trademarked search keywords to the company’s competitors for sponsored links...
More people have heard of paid search / AdWords than have SEO / link building. One of the big issues with this question is that since it had numerous check boxes it had a lower response rate (roughly 10% vs an average of closer to 16% to 18%) & took longer for the answers to come in. ...
I recently participated on a panel at Brand Innovators E-commerce. The title of the panel was “Big Data Meets E-commerce,” moderated by Mike Peralta, COO at MediaMath, and it included panelists from Kraft, Dell and New York Life Insurance. The panel discussion provoked thoughts around...
comScore has released their US search market share statistics for March 2012 and the results show that the only search engine to see a decline in search queries from March 2011 to March 2012 was Yahoo. Google, Bing, AOL and Ask all saw at least a 5% increase in search queries, whereas...
Wirecast for YouTube Live: This new software allows partners to produce and stream professional-looking live events directly from their desktops to YouTube for free. It allows partners to capture and switch between multiple video and audio sources, roll in media files and images, as w...
If you’ve been playing the SEO game for a year or more, odds are you’ve got the basics down by now. By “basics,” I mean stuff like: Keyword research – You have a strategy when it comes to the topics you select and the keywords you target in your site content. This strategy is driven b...
Google recently ogled at a plethora of new patents; so, it’s likely its competitors will follow suit, as Microsoft has done on Monday, purchasing more than 800 patents from AOL. As the New York Times article instructs, the $1.3 million-dollar pursuit of patents seems commonplace amids...
My Blog Guest has always been the excellent proof of the power of the community. Started from scratch, it has never had anything except the community to back it: our users promote it via videos , reviews, and sharing. All our features are user-invented (that’s why we’ve been forced to...
Hey there I’m Daisy Whitney and this the farewell episode of the New Media Minute. For the final installment, I want to share an interview I did with Metacafe CEO Erick Hachenburg. The company that’s been known as a video sharing site re-launched as a network reaching more than 33 mil...
There are many Google searchers noticing something really weird about the Google search results - they are centered/middle aligned. This is happening to all sorts of users from novice computer users to really advanced and skilled computer users. This is happening not only on Firefox b...
One of the best ways to understand how search engine optimization works is to build your own search engine. Now, wouldn't it be outstanding to have someone who works at Google teach you how to build your own search engine? Wouldn't it be better if it was free? You are in luck! Udacity...
Home Depot is known to be the hub for builders of all kinds but does that include link builders? John posted a thread at Search Engine Watch Forums stating that Home Depot is actively encouraging their "partners" to link to them in order to help them increase their rankings and author...
Some new research numbers have come in from Digitas showing the effectiveness of online video for brand uplift and user engagement. They pinged some 2,211 Americans (18+) back in late March with Harris Interactive. Among the findings of the report was the fact that 46% of online video...
Here's sort of a "different" answer...I have my co-workers write ads to test. I give them the parameters and the ammunition (landing pages, features, benefits and other good stuff for ads) and run a little contest with a prize for the winner. What's the point? Many times "professional...
Last week, Maryland’s House and Senate passed legislation prohibiting employers from asking for a current or prospective employee’s logins to Facebook and other social media sites. Once Governor Martin O’Malley signs the bill into law, Maryland will become the first state in the natio...
Due to the size of the company, small businesses tend to be more limited with their marketing budget and are slower to get into the online marketing game. They “get” traditional media and have built their business based on referrals, word of mouth, direct mail, flyers, coupons, ads, e...
Hubspot is putting on an interested upcoming Webinar entittle, “The Science of Webinars”. This would be a good one to attend if you are interested in driving leads for your product or services through free webinars. If you create one, be sure and send them my way! Blue Glass conferenc...
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Regrettably, this is not the case for Office for Mac, which seems to have been not provided with such a filter. However, you can still import the file as a text. This will require a little extra effort to select only the <loc> nodes, which can be eventually filtered using the "data fi...
The Search Query report in Google Webmaster tools is more important than ever, with the ominous (not provided) mask hiding 25%-40% of referring keyword traffic in Google Analytics. Google recently made WMT data available through an open source Python Library, making it easy to transfe...
