When you're just starting out, I believe there is a huge dividing line between the beginner SEO and the intermediate SEO, and that line is found right here. When you start reaching those diminishing returns on investment, the beginner SEO will just keep pounding away at it. They'll ju...
While the practice of search engine optimization (SEO) is constantly evolving, one thing remains unchanged: clients always want to rank for a priority list of marquee, highly competitive terms. That's understandable. What is problematic is that they usually base their conclusions arou...
Google this week introduced the ability to target more than 30,000 ZIP codes in AdWords, giving advertisers the ability to find potential customers in a familiar, granular way. Another new feature, Location Insertion, is aimed at letting advertisers with multiple locations create one ...
The biggest driver of leads for the B2B marketer? Fifty-seven percent of those surveyed by BtoB Magazine said email marketing was the online channel that contributed the most qualified leads to their businesses, according to a recent eMarketer article . While social media and PPC (SEO...
Google has announced new features in AdWords that aim to help advertisers create ads that are more relevant to local customers and help more local businesses get people to take action on local offers. This is a key area for advertisers, considering more than 20 percent of all searches...
Any successful cause, country, or company has a strong leader behind it. Leaders can inspire people and motivate them to rise like a phoenix. The 20th century saw great leaders like Mahatma Gandhi, Winston Churchill, Martin Luther King, and many others. In the business world we have h...
Google is developing a set of glasses which will double as a social networking and locational information system. The company said that its Project Glass team would be aiming to create an augmented reality platform which would bring the benefits of Google's mapping and social networki...
Last night we had to delay the Linkscape index launch date yet again to April 27th as can be seen on our release schedule . This is the second time we have had to adjust the launch date this processing cycle meaning there will be almost two months between index releases. We know this ...
Apr 6, 2012 at 10:17am ET by Greg Sterling Tweet Pin It According to Reuters on Tuesday next week the already embattled new Yahoo CEO Scott Thompson will lay out his vision for the company. The pressure will be on to deliver a coherent and convincing plan — emphasis on convincing. Fol...
In what served as the equivalent of a presidential state of the union address, Google CEO Larry Page has laid out a plan for Google's future as he enters his second year leading the company. The Google co-founder said in his 2012 Update from the CEO report that the company would be lo...
When Facebook launched they never created a reliable advertising tool for businesses. From the get go, with a drive to gain popularity, Facebook became a place where you checked up on old friends and occasionally posted a video of someone falling from a trampoline. But today, with ove...
asked why I (a forty something, married male) had a Pinterest board dedicated to Wedding Dresses . My initial response was that it contributed to that special brand of crazy, which I have been carefully cultivating over the years. Truth be told, there is more than a kernel of truth to...
The emergence of the tablet PC as a legitimate device for online activities beyond media consumption has turned the eyes of marketers and analysts towards understanding how tablet user behavior differs from that of traditional desktop and mobile. There are certain things which simply ...
Yahoo In A Fight For Its Life According to Reuters on Tuesday next week the already embattled new Yahoo CEO Scott Thompson will lay out his vision for the company. The pressure will be on to deliver a coherent and convincing plan — emphasis on convincing. Following the announcement of...
I believe that in today’s inbound marketing world, delivering quality blog content to your target market needs to be a top priority. Connecting with your target market through content will lead to more website traffic, a larger social following, in bound links to your site, long tail ...
Carson Ward recently published an excellent post on the SEOmoz blog, exploring the current phenomenon of unnatural link warnings from Google, and the rapid de-indexing of blog networks. Anyone that is not au fait with the current state of play, I suggest you go and read the piece here...
comScore’s recently published statistics for online video viewing and video ad exposure in the Europe reveals the biggest growth lies in video ad consumption in the UK - 80% of online Brits saw an online video in January 2012: and of these 64 percent were exposed to video ads, twice a...
Interesting take, Matt. If you are going to be honest with yourself thought, even this article is SEO. Blogs are designed to help you gain traffic AND to boost your SERP ranking for long tail terms. While on-page SEO is often over done (in an insane way), it is important to keep in mi...
Friday Humor: A word about Gmail Tap with LL Cool J April 6, 2012 By Melissa Fach Leave a Comment Tweet LL Cool J explains Gmail “tap”. You kind of have to watch to get it. Thanks to Jenny Lopez / @jennita for sharing this! Filed Under: Other Internet Stuff Written By: Melissa Fach | ...
David Krane , a Partner at Google Ventures, posted on Twitter a picture of the new sign outside of their Google Ventures office. He said "bears a distinguished badge, among a sea of other GOOG bldgs." This post is part of our daily Search Photo of the Day column, where we find fun and...
SEOs and Webmasters will go to great lengths to try to get more traffic out of Google. One way to do that without increasing your search rankings is to make your existing listing in Google stand out. Uwe Tippmann from ABAKUS noticed that you can add emoji characters to your title tag ...
Remember a while back I talked about the Google project down in Kansas City , or up if you’re in the south I suppose? Well, after approval, Google moved the Android Army into action and started laying fiber at a furious pace. Now, they’ve got over a hundred miles done and are still go...
Easter is just a few days away and decorating and coloring eggs can be a lot of fun. Here are some cool ideas via Pinterest that I believe people make at home. I am not quite that crafty, but I am inspired to try something this weekend!
In the recent past, Google has been accused of profiting off of serving illegal ads related to online pharmacies , illegal Olympic ticket sales , and recently lost a case in an Australian court related being “engaged in misleading and deceptive conduct .” Now, the National Association...
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Search Engine Roundtable Stories: Use Emoji To Increase Your Click Throughs On Google Mobile Uwe Tippmann from ABAKUS noticed that you can ...
The next thing you will have to do is to put.in.the.work ; it takes time to build long-term, two-way relationships with your followers. Do not use social media sites to make your announcement and then disappear, stay on the site and communicate with your potential customers continuall...
to blog in. With the live preview mode and the editing options so there I can quickly (too quickly sometimes…) go from writing to editing how the post will look. It's part of the reason that when I need real writing to get done I switch to one of the other tools mentioned above.
Shufflr is the latest app to want to be your choice for video curation. They say that their patent pending algorithm takes into account social signals to create a daily ‘must watch’ playlist for iPad users. I haven’t got an iPad, they’re too hip and expensive for a poor freelancer lik...
Unless you’ve been in a cave all week, you know that college basketball season ended Monday night with Kentucky beating Kansas for the national championship. That also means that our SEO Madness bracket contest is over and once again … I didn’t even come close to winning. Sigh.
What happens when you gather 12 nervous students, a panel of judges, a customer with high expectations, and a room full of spectators? You get the final round of the Marriott School Sales Idol competition, held at the campus of Brigham Young University in Provo, Utah. Students in the ...
