When link building, you may come across a site and the only contact available is by Email, in this case your not goanna have a choice and you will most likely contact them anyways. Whenever you want anything from anyone you need to give value, how you give this value it is entirely up...
A lot of things can go wrong when you change most of the URLs on a website with thousands or millions of pages. But this is the story of how something went a little too "right", and how it was fixed by doing something a little bit "wrong". The Relaunch Timeline On February, 28 2012 Fr...
There is no more important step in the search engine otpimization (SEO ) process than keyword research. The most successful SEO campaign can provide lackluster results if the wrong keywords are targeted or the keywords are targeted in the wrong order. You’ll need to dig beyond simple ...
One of the most-discussed tactics from SES New York 2012 was how to leverage Google's query association mapping to your advantage in your AdWords campaign so that Google discovers profitable keywords for you. Here's a step-by-step guide to letting broad, phrase, and exact match find v...
When you know how mobile device users will interact with search engines to find what they are looking for, you’ll be able to design landing pages that engage and draw in your prospects by meeting them where they are, give them what they want, and (by intelligently analyzing the intent...
About a year ago, Google dropped traffic estimates from Google Maps driving directions and now they are back in the form of “current traffic conditions.” To see the traffic conditions, go to Google Maps and type directions from point A to point B. Google will show you the “current tra...
Start out by listening: “Follow and observe businesses similar to yours to see what they are doing well, and to learn from their mistakes.” Listen on Twitter to “learn what types of content will be most appealing” to your followers. If your employees are also on Twitter, retweet or me...
List Suggestion – Google’s list feature saves a lot of time, but it’s also a way to avoid the human error that comes from having to remember to apply certain negatives over and over again. Google will actually suggest possible lists to you based on the negatives you’re already using. ...
Google is to make it easier for users to track their use of its services by providing a monthly activity dashboard. Users who sign up to Account Activity will get monthly analytics reports on the number of searches they conduct, the most frequent queries they have submitted, and even ...
![Combining Professional & User-Generated Videos Drives More Sales [Study]](http://static.sgimpact.com/assets/pages/0b/1b/0b1b5707b0d040f1abd64c4d755dc958_100.jpg){kind=small}
A new study by comScore and EXPO has found that professionally-produced video content and user-generated product videos are “highly synergistic.” In other words, they drive higher levels of sales effectiveness when used in tandem. The study evaluated an actual campaign that included a...
Veracode released an infographic with what I think is some downright serious information (imagine that with my slight Texas accent). Social media has become an addiction in my opinion. People are checking Facebook and Twitter more than they check email now-a-days. Social media is also...
Since launching Timeline for brands, Facebook's marketing solutions team has regularly highlighted the "pinning" feature. It allows companies to keep a particular post/promotion at the top of their fan page on the social media site, rather than slipping down below the fold as they add...
Let me start by saying that I am not targeting any blog network in particular. This is just my over all opinion for those that are behaving unethically regarding link schemes . I am sure you have all seen various articles about Google cracking down on the link schemes of blog networks...
An analysis performed by UK publication The Guardian on court documents filed in the patent litigation between Google and Oracle suggests that Google has made less on Android handsets than from the iPhone. The court documents are part of a settlement proposal filed in the case. There’...
comScore and EXPO did some recent research that looked at the effects of professionally-made video, user-generated video and how they interact to impact engagement and conversion. The research focused on a single campaign that was recently run and included both professionally-produced...
National Car Rental has been running a TV campaign named “Go Like A Pro” where they feature certain professionals in different industries that use their car rental service as part of their business. In February they featured an SEO named Lindsay in one of the videos. National Car Rent...
Although I believe in respecting working relationships between company and service provider, this article comes off as a bit harsh towards the company. SEO and other marketing services are extremely important. However there are a lot of them out there, some good some bad. As a company...
Unless you have had your head buried in the sand in recent months you’ll know that content marketing and outreach is THE critical off page technique to ensure the long-term success of your business. A lot has been written about how to use various cool techniques to do it, whether you’...
In the past year or so, there has been a lot of talk about whether Facebook gives lesser priority to status updates made via third party applications such as Hootsuite, Tweetdeck or other. I personally find that when I post directly to Facebook I get better results – Looks better, and...
In an earlier study, we reported that on average 89% of the visits to the advertiser’s site from search ad clicks were incremental. In this research, we examine how the ranking of an advertiser’s organic listings on the search results page affects the incrementality of ad clicks expre...
In February of 2011, the Offical Google Blog provided us with An update to Google Social Search where we were told that Google would move social search results from the bottoms of search results to mix those social results within web results, based upon their relevance. Those results ...
While there is much discussion about attribution and its benefits, marketers seldom discuss what it can’t do. Unfortunately, this creates a perception with many marketers that attribution will solve all their multimedia problems and that their media mix problems will go away. While I ...
Google has made some big changes to the Google Maps for Android app. The changes include: New homescreen design for Google Maps Navigation (Beta) Improved map rendering quality for ICS devices Options to get transit directions for preferred transit mode Google has updated the videos f...
When it comes to webmail clients viewed in an HTML5 compliant browser, the argument that it’s easier to view in the browser than the mail client is stronger, but this argument has big holes, too. For example, all webmail clients (with the exception of Hotmail, which supports HTML5 vid...
Rick Klau posted on his Google+ page a picture of him and Star Trek's Leonard Nimoy (aka Spock) from 12 years ago. The other day, March 26, was Leonard Nimoy 81st birthday. Who wouldn't want to have a chance to meet Spock? I don't think he ever visited Google but maybe he should be in...
Roger Dooley 03/29/2012 01:35 pm The conferences I speak at don't always attract live bloggers, but at the last Pubcon my neuromarketing spotlight did. That may have been due more to my session-mate from Microsoft than an upsurge of SEO blogger interest in brainy marketing, but I grea...
Yesterday, Google launched a new Account Activity feature that provides Google users access to certain reports detailing their usage of Google’s various services. The new service, which will only be available to users who opt in, will provide detailed metrics related to the following:...
Quickly becoming one of my favorite SEO blogs, the great folks at Distilled give you an opportunity to check out video from their conferences. They offer these videos in their store, but they give away discount codes that reduce the price to 0$ as long as you signup for their newslett...
The tipping point is rapidly approaching as we, as a society, are ready to flip from a physical rental society to a digital delivery society. According to Rentrak and Screen Digest anyway , who say that it might not be too long before online streaming tops physical disc rentals. Sure,...
Many retailers already own the data they need to profitably expand their paid search campaigns: it exists within their site search logs, website analytics, inventory feeds and in external consumer intents found through search queries. The challenge retailers face is how to engineer a ...
