- Comments are a great way to build up keyword rich, user-generated content on a page and nothing starts up a conversation like a good video! They also keep visitors returning to your domain if only to see if anyone has responded to their witty, hilarious, totally original comment. Th...
There’s no doubt now that your social media presence influences your rankings within the search engine results pages. However, what is up for debate is the specific mechanisms by which social media signals influence your site’s SEO. In lieu of a definitive answer from Google (which we...
Dynamic Pages. Some turnkey systems use dynamic pages to quickly create pages that can respond to campaigns or even individual ads. Dynamic pages include lots of parameters in their URLs, and can cause problems for mobile search, just as they do in the desktop world. On-Page Coding. M...
Mobile searches often result in conversions that happen via a call or a physical store. Unfortunately, most marketers lack the ability to glue these clicks together into a unified conversion funnel. Marketers should look to estimate their mobile-influenced revenue through the use of p...
Love the post but I have one very, very, very big problem with Google's one very, very, very wrong assumption. Matt Cutts and his team are targeting spam because they don't want all the junk that is out there to be outranking the good, legitimate content. Therein lies the erroneous as...
As a consequence of this landscape, it takes real working experience to develop strong SEO skills – you can’t get them without it. Making changes and seeing what works and what doesn’t is simply a must. Even if your SEO team (or SEO agency) has that experience, there are a number of t...
The battle between Google and those trying to artificially manipulate its search results is an ongoing battle. Google on March 19th took down one of those blog/link networks named BuildMyRank.com. BuildMyRank.com confirmed Google has deindexed an “overwhelming majority” of their netwo...
What’s in a name? Apple names its operating systems after big cats. When Google gets around to naming products and updates, what’s their naming strategy? You may already know that Google’s creators, Larry Page and Sergey Brin named their baby “Google” by adapting the word googol – the...
As we progress deeper into the mobile era, marketers are also looking to make it easy for mail recipients to consume content on their devices. It comes as a surprise to many marketers that the old belief that it is easier for people to consume video when it’s on a landing page doesn’t...
Wikipedia is highly visible in Google search results, though not nearly as much as Intelligent Positioning reported in February. Even in the case of one-word search queries, Wikipedia results appear on the first page 8 out of 10 times, not 99 percent of the time as IP suggested, accor...
Independent directory companies have been profitable, even as some of the larger, better-known YP companies have faltered. An “independent directory” is a non-national company, and is not the “main” book publisher that provides directories branded with the local phone company’s logo. ...
Siri is popular but its usage is limited, according new survey research from Parks Associates. The firm surveyed 482 iPhone 4S owners and asked about their usage of the virtual assistant. High level findings from the survey were published today by the Wall Street Journal . Parks Assoc...
Starting from this, one of the most well knows Romanian brands, ROM, launches a campaign to change the Romania's image on Google. They build a website: Romanians are smart (with a Romanian version on Romanii sunt destepti ), where they persuade Romanians to search on Google on specifi...
While content is central to news publishers’ value proposition, you could say that distribution is a close second. Before the Internet, consumers either got their news from a newspaper, a magazine, or a TV broadcast (and word of mouth, but for our purposes, we’ll stick with the media ...
Following public outcry over reports that companies have been asking employees to hand over Facebook login credentials in order to scan their profiles, the social network has advised against handing password information to current or prospective employers. While social networks have l...
Best practices are called such because in most cases they work. In the PPC world, they are a set of processes or layouts for which conventional wisdom has concluded they are the best method for creating or managing accounts and landing pages. Conventional wisdom is an idea that is wid...
The combination offers a convenience for many local marketers who might have been trying to choose between Yext and UBL. UBL’s sydnication network fills in many of the blanks in the Yext distribution, which didn’t offer Google Places: “The UBL components will include establishing Goog...
Categorical keyword repository Zenya unveiled their new keyword database for search marketers last week at SES New York . By considering context to determine searcher intent and allowing users to set a variety of positive and negative parameters, Zenya offers marketers an opportunity ...
The Japan Times reports Google has been ordered to turn off the auto-complete feature in Japan after being sued by a man for the auto-complete suggestions. The man’s case was adjudicated on March 19th. The man said he found out he lost his job several years ago and was rejected for ne...
Google rolled out a Panda update late on Friday. Google announced the update on twitter saying: Panda refresh rolling out now. Only ~1.6% of queries noticeably affected. Looking into the wording on this tweet, we can learn a few things: (1) 1.6% of the search queries were effected, wh...
I love AdWords. I recommend it for many businesses. It’s a powerful tool, and can be very profitable. In the right situation, if an expert is running AdWords, it’s a source of profitable business. But it’s really complicated and there are a lot of ways to get it wrong. AdWords can cos...
“Personalization has killed rank tracking” You hear it at every SEO conference or meetup and yet, every agency and competitive SEO I know tracks their rankings, even if just a few. It’s time to shift the the discussion from if rank tracking is useful or not to the reality: we all trac...
1. Search related patents provide insights into many assumptions that search engines and search engineers hold about search, searchers, and the Web. 2. They sometimes predict and provide a preview of things that the search engines might launch. 3. They sometimes give us previously unk...
Choosing the right keyword(s) to meet any of these marketing objectives is something that requires continual attention and re-tweaking irrespective of whether your doing SEO or Paid Search. Continually evaluate your objectives and marketing results in order to implement the right cour...
In a recent cyber-defamation case, a Japanese court ordered Google to suspend autocomplete searches queries related to a specific man’s name. The plaintiff has argued that the autocomplete results, which include suggestions related to crimes he did not commit, have caused him to lose ...
There are reports coming out of China that Apple will add Baidu as a default search option on iOS. The angle some are taking argues this is further evidence of Apple’s efforts to marginalize Google on iOS. However a better explanation is that it’s a rational move to offer access to Ch...
There is some chatter and discussion in the Bing and Yahoo Webmaster World forums that an update is happening or started happening a few days ago. Senior members are taking notice and one said: Looks to me in the areas I traverse Bing has had a recent update. It practically looks like...
A WebmasterWorld thread has one AdSense publisher claiming he received a message from Google asking if he wants to participate in an AdSense phone support pilot program where he/she would have a phone session with a Google AdSense representative for free. The AdSense phone support pil...
Google indexes web pages; if those pages contain named anchors they will (also) be found and indexed too If the page contains both named anchors and links on that page to those named anchors, Google may show one or more of those named anchors under a search result snippet if they thin...
Take-Home Tips from Kotex`s Pinterest Campaign (Page 1 of 2 ) What can you do with a 90-year-old brand in a product category nobody wants to talk about? How do you appeal to young, hip customers who don't want to be reminded that they need your product or that their grandmothers use...
