Finally Google seems to be achieving the much needed stand on social media via Google+ . Google is very much focused on search and according to me the Google+ initiative is mainly aimed at enhancing the quality of search results and by integrating the social signals into search Google...
Borrell Associates has come out with an extensive new report about small business (“SMBs”) and social media adoption. It contains forecasts and spending estimates as well as other data about SMB usage of social media as a marketing tool. There’s a great deal of data already in the mar...
Believe in what you're fighting for... Never forget that the purpose of SEO is to help users seeking your content easily find it. Moreover, search rank means nothing if it doesn't produce results. White hat tactics fight for the greater good of a quality user experience. Wielding the ...
In the last couple of weeks, we’ve seen significantly more people reporting they’ve seen AdWords that allow advertisers to collect email addresses directly in the ad unit. Now Google has confirmed it has expanded the trial of the lead generation format to additional advertisers. We’ve...
Trada , the crowdsourced PPC marketplace, has secured an additional $9 million in funding from their existing investors, Google Ventures and Foundry Group. This additional seed of Series D financing brings the total money raised for Trada to $17 million. Trada basically lets you offlo...
If you are controlling your spend by controlling the campaign budgets you are probably paying a higher CPC than you need to and are probably not participating in keyword auctions 24/7. Remedy this by finding the right tradeoff of campaign budget and keyword level bid that enables you ...
IBM has agreed to a deal that will see the company assign more than 200 patents to Google. According to a blog post by Bill Slawski at SEO By the Sea that references US Patent and Trademark Office (USPTO) filings, IBM has agreed to give Google 188 granted patents and another 29 pendin...
10) Dive deep. Choose from nearly 60 sessions on paid search advertising (PPC), search engine optimization (SEO), local and mobile search, social media marketing, analytics and more. Whether you’re a seasoned search vet or just starting out, SMX West has sessions for you. Check out th...
Well, the results of our poll, “Do you like the new version of Google Analytics?”, are pretty interesting. I think it is clear that the majority are not happy, but I guess some of our readers like it. 83 people voted that they “love it” and “can find everything”. 91 voted “it is ok”, ...
I’ve been asked to make a few predictions about the future of video. As Yogi Berra might have said, “It's tough to make predictions, especially about the future.” Nevertheless, I’ve learned a thing or two from the author of such books as "When You Come to a Fork in the Road, Take It! ...
Google Expands Test Of AdWords That Collect Email Addresses In the last couple of weeks, we’ve seen significantly more people reporting they’ve seen AdWords that allow advertisers to collect email addresses directly in the ad unit. Now Google has confirmed it has expanded the trial of...
Among several interesting new search tweaks in Google’s latest monthly recap is a project internally called “Megasitelinks,” along with improvements to Google’s image search tool, its detection of “byline dates” on web documents and much more. Google just began doing monthly overviews...
Your ‘landing page’ is the first step a visitor takes into your online universe. But that page is actually the last step in your strategic plan to attract those visitors. You see, a lot more goes into the planning process of your Web traffic strategy than just the design of your landi...
Most people are aware of Rick Santorum’s issues with Google , but he’s not the only politician having issues. Deb Fischer is a Republican State Senator running for a U.S. Senate seat in Nebraska. Like every other candidate in 2012 she has a professional looking website touting her vie...
Google TV looks to be on the verge of creating an app marketplace specifically for video channels much like Boxee and Roku have. In a recently updated patent (20110321072) they describe a system that, "...allows content providers to create channels of video content and make them avail...
Scott Cowley is the in-house, SEO ninja at ZAGG. He is very smart, very funny and a real genuine person. I asked on Twitter what Internet marketing wishes people had for 2012 and his response was: “My wish for 2012 is for SEO world peace. Stop publicly bashing other SEOs. Stop optimiz...
Digital media continued to grow in importance for shoppers researching toys this holiday season, but advertisers could do much more to help them out, according to a study from Google. Google's Toy Shopper's Journey Study was conducted by Compete. It included an online survey of people...
As I have written in previous predictions, I’ve been focusing on the Internet Big Five lately, and expect that to continue this year, as the group, collectively, are something of a “character” in my upcoming book (as is Twitter, the “free radical”). Other characters include “The Gover...
When Bing is More Important than Google David Malmborg , January 5, 2012 0 Comments Share Tweet Sure, Google may account for 70% of all search traffic, but that doesn’t mean it’s that high for your client and their target market. There are times when the search engine of choice for yo...
“People are increasingly relying on video calling to maintain far flung connections,” said Todd Walker, brand manager at Logitech. “Whether chatting with friends, family or co-workers, they want to be seen at their best through a sharp, high-quality image. The Logitech HD Pro Webcam C...
Unless you are running a news website, it’s very likely that there are plenty of opportunities to take advantage of “how to” posts. If you run an eCommerce website, you should start with your most popular products and create “how to” guides for each of them. If you think you are going...
Chitika Insights has covered the heavily publicized launch of Google+ amidst a variety of reported statistics, some which stated that Google+ hosted a user base comprised of over 40 Million people, others which described the fledgling social network as nothing more than a ghost town. ...
SPONSOR MESSAGE: Check your SEO Score now with Searchmetrics Search Analytics Software Jan 5, 2012 at 3:00pm ET by Search Engine Land Tweet See how your SEO strategies are working and what your competitors are up to. Searchmetrics Essentials consists of the largest, fastest databases ...
Yahoo officially named PayPal president Scott Thompson to take over as its CEO. Thompson brings a deep knowledge of technology to this challenging position. Will it be enough to get the beleaguered search company back on the right track?You can read Yahoo's official announcement here ...
What will be noted about Netflix' 2011 will be that poorly-handled price increase that sent people into mass hysteria. What won't be noted that much, but has way more impact, is that Netflix saw people stream like they've never streamed before in 2011 , and in the 4th quarter of last ...
A WebmasterWorld thread has a common SEO question. Should you have the same keyword phrase that you use on an internal page, placed also on the home page? The example given in this case was: Example Home Page Title = "Blue Widgets and Widgety Items For Your Foo Bars" Internal Page Tit...
This post brought to you by the magnificent Beth Corneglio & Rasheite Radcliff . R: Hey Beth! Have you read iPullRank’s article on the SEO Moz blog Just How Smart are Search Robots? B: Yeah. I thought it was really good except for one thing. Super Pac Man? R: Ha. I know. What’s that a...
Unruly never requires bloggers to link to back to an advertiser’s site. That’s because we’re in the business of video advertising not search engine marketing, so link juice is irrelevant to our business model. We don’t ask for it, we don’t pay for it, and we don’t track it. In line wi...
Witwer's overall disgust with AMC comes in two prongs. One is the fact that such a great idea is not going to be a reality anymore, in fact Witwer claims a great many ideas are not going to be used now that Darabont is gone. Darabont had the vision to actually cast Witwer as "Tank Zom...
The data showed that due to interactive video advertising consumers increasingly moved from awareness to purchase consideration during the holiday season. Jivox interactive video ads provide all of the relevant information a shopper needs about the product, where to purchase it, any s...
