18 Nov '11, 2pm

The Pros and Cons of Bringing SEO In-House

The Pros and Cons of Bringing SEO In-House

As we move into planning mode for next year, many of you may be debating if you should bring your SEO program in-house. Bringing SEO in-house has pros and cons that you need to evaluate. Even though the SEO experience is unique to each business, the underlying challenges (and frustrations) that each in-house SEO team faces can be pretty consistent across the board. As with many things, the decision to move SEO in-house can be relatively easy. The critical question is: what happens once you have gone through the decision of bringing SEO in-house? So let’s go over some of the pros and cons of bringing SEO in-house. The Pros of Bringing SEO In-house 1. Culture Change SEOs are a change agent. For any SEO program to succeed inside an organization, SEO needs a seat at the table. Getting a voice at the table is important as you would need contribution from various stakeholders in...

Full article: http://searchenginewatch.com/article/2126182/The-Pros-and...

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