SEO is the number one source of leads for both B2C and B2B marketers, beating out both PPC and social media marketing in a recent survey of online marketers. But more of those surveyed say they plan to increase their social media marketing budgets in 2012, ahead of SEO and PPC. The nu...
Over the past few months, we've been updating the design and experience of Google Search and all of our other products to give users a more seamless and consistent online experience. As part of these look and feel changes, we are now introducing new ad placements on Google Search. Sta...
Yesterday Google formally announced some changes in the presentation of local results on Google.com SERPs. The right rail has been turned into a rich display of Places information, including links to interior business photography in some cases. It brings a great deal more of the Place...
markup in regular Google.com search results, and I suspect it’s going to open up Google to more charges that it’s promoting its own services/properties in search results. (I’d bet that many journalists, not to mention their employers, would rather be featured with a link to their prof...
Given that over the past two or three years most of the significant Google algorithm updates have negatively impacted many affiliate-model sites, I was expecting to hear some pessimism and foreboding last week at A4U London . In fact, it was quite the opposite at the annual conference...
Google’s new encrypted search for logged in users now appears to be blocking a much higher percentage of search terms than when it initially rolled out two weeks ago. In some cases, it might even be higher than the 10% or less figure that the company initially predicted might be impac...
Google+ has finally opened its doors to Google Apps users. Alongside this much-demanded change, Plus added a photo editing toolkit, a post-sharing visualizer, and the inclusion of a "what's hot" stream. Google+ for Apps Those who use a Google Apps account – including members of busine...
SEOmoz readers are no strangers to the concept of search engine ranking factors. In general, much of the community that comments seems to delight when some new factor is discovered that may provide a potential ranking boost. Who wouldn't, right? But in this post, I'd like to suggest t...
Google Analytics affects everyone in search engine marketing (unless you use another analytics package!) but not everyone knows how to take full advantage of it. To take full advantage of it we have to share knowledge and that's what I'm here to do. I'll be sharing some great advanced...
November 2nd, 2011 at 1:38 pm ET : Only 1/3 of the people surveyed were B2C. “Both types of marketers say that website traffic is the primary way they measure the success of online marketing efforts.” What makes the biggest “IMPACT” on your online marketing goals? What kind of questio...
The news that Internet marketers will no longer be able to receive certain keyword-specific search referral data from logged-in Google.com users should be a concern to B2B marketers. With such an emphasis on lead evaluation and the importance of ROI in their marketing programs, every ...
While Google avoids direct political commentary on candidates, their search algorithms aren't always so kind. In the bid the the Republican ticket, two candidates face troubles: Romney "can't win" and Santorum faces a crappier problem. Romney's Odds: Didn't You Mean.... Prior to this ...
Facebook Comments system, Disqus comments, and other similar commenting systems can enhance the end-user’s experience by decreasing comment spam and allowing users to utilize one login across multiple sites. However, although these comment systems provide site owners and users with so...
A long debate is on whether website’s bounce rate is a ranking signal for SEO. The fact is, Google does have the ability to track any page’s bounce rate using Google Analytics, Google Toolbar, and free Google Wifi. Using this as a universal ranking signal would be too much spying. Goo...
In addition to its Partner and Certified Partner programs, Google AdWords is now releasing a Premier SMB Partner (PSP) program that connects small- to medium-sized business owners with established advertising firms specializing in AdWords. The PSP Program for Businesses For business o...
Originally we looked to search platform providers, Ultra Knowledge, solely to handle our internal search engine and automate our topic/tag management. Their tag management engine was central to our SEO strategy to leverage the long tail of 14 years of content and they had already solv...
SPONSORED MESSAGE: Harness the Power of Facebook, Twitter and Google+ Nov 1, 2011 at 9:20pm ET by Search Engine Land Tweet SMX Social Media Marketing December 5-6 in Scottsdale, AZ Drive new traffic to your site. Secure more conversions. Retain existing customers. Manage your company’...
I will provide a copy of my comment regarding GHE from the Travolution post on the topic: A lovely concept, but I am highly skeptical for six reasons: 1) Consumer Booking Fee Tolerance. When airlines eliminated commissions to Online Travel Agencies, the OTAs assessed booking fees for ...
While Yahoo/MSN occupy a combined 30 percent search market share (compared to Google’s 65 percent), don’t expect a 50 percent boost in search volume when launching these campaigns. A more realistic traffic increase will be in the 15 percent range, but this depends significantly on you...
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Last week, I heard Seth Godin speak to a group of agency executives about the future of marketing technology. Of course, if you follow Seth’s blog , you know that he almost never talks about technology per se . But he does talk a lot about customer behavior, organizational behavior an...
Below are 7 fantastic PPC articles I found in October. Each title is a link to the article and I included a summary of what I liked about each one. Please let us know about your favorite October PPC articles in the comments below. How to separate match types in adCenter It’s a common ...
Any site or app using the Google Maps API (such as through embedded maps) may be charged for usage, should their visitor volume be high enough. Google will charge $4 for every 1,000 visitors past 25,000, starting January 1, 2012. NMA reported Google's intentions to charge for the API ...
Rather than tightly binding functions into a mobile client, we want to embrace the drive towards exposing our functions via an HTML5 experience. In order for search to advance, engines need to be able to call functions that are currently ‘hiding’ in apps so we can better help people g...
We are better off if we ignore what Google is saying and follow one thing: Google wants more money for Google. When we make this assumption, everything Google does makes sense. Deception and doublespeak are logical and expected rather than shocking and upsetting. When it comes to scal...
![Stats on 60 Seconds of Mobile Use in Oct. 2011 [Infographic]](http://static.sgimpact.com/assets/pages/64/b3/64b3a224b22ca09c4cebd94f48bef795_100.jpg)
has released an infographic today called “Mobclix Index: Mobile in 60 Seconds”. It includes some amazing stats for data usage on mobile phones for October 2011. The ads stats interest me the most and are an indicator that all of us need to consider and learn about mobile ads for clients.
It's a time-tested method used by virtually all SEOs making a plunge into the world of link building – directory submission. For the most part, it's not excessively expensive, doesn't take a lot of time, and if you submit to the right directories (read: ODP and Yahoo! Directory), it c...
Google's search robot has been improved; it can now read and understand certain dynamic comments implemented through AJAX and JavaScript. This includes Facebook comments left through services like the Facebook social plugin. As first noted by Digital Inspiration , the Googlebot seems ...
40% of media buyers and marketers and agencies say that measuring ROI in online video is hard to do --and it's also a hindrance to spending more money in online video--according to a new study from the ad network Casale Media. So while online video ad spending is growing, the vendors ...
A post on Google’s Webmaster Central Blog offers information on preventing cross-domain URL issues and announces a new notifications feature for webmasters. If their algorithms choose to index a URL outside of your site, they will attempt to notify you within the Webmaster Tools syste...
