Social media has an analytics problem. Whereas many other sources - ads, organic search, referrals, bookmarks - all drive traffic that directly converts (i.e. results in a purchase/signup action), social traffic is very temporal. Visitors from Twitter, Facebook, LinkedIn, Google+, Stu...
There have been various studies suggesting that if someone doesn’t see a tweet or a Facebook post within a few hours, they’ll never see it at all. Now link shortening service Bit.ly is out with another. After three hours, Bit.ly has found, links have sent about all the traffic they’re...
Recently, our company started working with a client launching a new B2B website, which incorporated a membership-based conversion action (IE, member registration). As we went through the checklist of SEO best practices for launch, a question arose on the visibility of content marketin...
As promised, Google Offers is continuing to expand. Google has just announced its launch in five new cities: Seattle, Denver, Austin, Washington, DC and Boston. They join six other locations in four cities where Offers is already available: Portland, San Francisco, Oakland and three s...
Yahoo Chairman of the Board Roy Bostock fired CEO Carol Bartz over the phone today. Both were apparently on planes heading in different directions when the information was given to Bartz, All Things Digital reported . The company named CFO Tim Morse interim CEO. An "Executive Leadersh...
Two powerful forces are crashing into each other in digital marketing — and conversion optimization is right in the middle. First: an ever-expanding explosion of digital touchpoints. Second: a wave of marketing technologies to address the challenges of scaling across those touchpoints...
A man has been indicted for sending more than 20,000 violent, offensive, bizarre, and profanity-laced tweets - including personal attacks - to the Twitter account of Marissa Mayer, Google's vice president of local, maps and location services. Gregory Calvin King, 27, arrested Aug. 19 ...
Stick to this general rule: the more expensive/complex the business proposition, the longer the sales cycle will be. I recently conducted a conversion audit in which a $2,000+ service attempted to push the user into the sales signup directly from the home page. The result was .0023% c...
Microsoft and Twitter are rekindling their relationship and telling the world about it on Twitter. Bing has chosen to renew their deal with Twitter, and the two companies announced the news via flirted messages back and forth in a casual conversation. Two years ago, Bing announced the...
While the global search alliance between Yahoo and Microsoft has completed in the U.S. and Canada, the transition is slowly making its way to Asia. Yahoo’s organic search results are scheduled to transition to Microsoft Bing for the India market, a process that is expected to be compl...
The use of online video in most corporations is still generally limited to the savvy users and those who control the corporate brand. Furthermore, the capabilities have grown so complex that one almost has to employ programmers to truly implement OVPs effectively. That said, individua...
Korean trustbusters raid Google offices from CNet News reports the Korean Fair Trade Commission raided Google’s Seoul, South Korea offices yesterday. The raid was reportedly part of an investigation around Android. The Korean Fair Trade Commission was investigating if the Android plat...
Rap superstar Snoop Dogg wants a piece of the newly available CEO action over at Yahoo. Shortly after Carol Bartz was unceremoniously fired over the phone , Snoop tweeted , “Im takn over as tha CEO of Yahoo. Need sum of tha Snoop Dogg content ya digg. Nuff Said.” A brand new account c...
Russian search engine Yandex has changed the 10 blue links experience for its users. Starting Monday, Yandex unveiled a new experience, with a new twist on the infinite scrolling concept. At the bottom of each set of 10 results is a button labeled "10 more answers". While this retriev...
Google wants to remind ecommerce websites that new Google Shopping tech specs go into effect on September 22. We broke down the new requirements here . At SES San Francisco in August last month we got to talk to Mayuresh Saoji, Senior Product Manager of Google Product Search, who comm...
Linking a single AdWords account to a single Google Analytics account is a thing of the past. Google now lets you link multiple AdWords accounts to your Google Analytics account. This article will walk you through how to set up the new feature. The v5 AdWords Additions Version 5 of An...
Michael – Thanks for pulling that punch and just calling me misinformed. Much appreciated! On to my counter: “you might be able to push him off the cliff if you tried, knew the right people, and had access to right tools” doesn’t seem like much of a guarantee as to the effectiveness o...
The not-so-shocking news came yesterday afternoon that embattled Yahoo CEO Carol Bartz was fired . When Bartz came to power in January 2009 I compared her to then newly elected Barak Obama . Both confronted crises and high expectations. Both have seen goodwill erode and give way to di...
Less than a year ago, Google reportedly offered to buy Groupon for around $6 Billion. After Groupon declined the serious multi-billion dollar offer, Google decided to enter the daily deal marketplace by developing Google Offers. Earlier today, the Google commerce blog announced the la...
The keyword multiplier tool combines lists of terms to provide new keyword opportunities. There are 3 columns available to use and this feature combines these columns to bring back keyword results. The example below shows the list 1 and list 2 keywords. List 1 contains the keywords PP...
Blogger has delivered a new, cleaner look and a fully redesigned editor – a facelift that Google first promised in March . This improvement is part of ongoing efforts from Google to improve the look, feel, and design unity of their services. The New Blogger There have been rumors sinc...
Microsoft adCenter, the driving force behind Bing and Yahoo ads, has updated their terms of service for relevance and quality. The update clarifies policies on deceptive ads and hinders direct response advertising. The Updated Policies One of the biggest changes is "an expanded defini...
An Internet connection is now optional, as Google is giving Gmail, Docs, and Calendar users offline access to its productivity tools. The first offline rendition is designed for Chrome users and does not give offline editing capabilities for Google Docs. Use Gmail, Docs, & Calendar Of...
We all want to improve our performance on adCenter. Managing your negative keywords in adCenter is one effective strategy for making the most of your adCenter investment. Another strategy that can help you immediately realize performance gains is thoughtful match type bidding. This ca...
When Larry Page decides to clean house at Google, he doesn't believe in half measures. On top of news that lots of Google Labs projects are falling by the wayside, this week saw a lot more items on the chopping block. Keep reading to find out what's being sacrificed for the sake of im...
On August 25th , 2011, Gilberto Martinez, a 48 year old former math teacher in the eastern coastal state of Veracruz, Mexico, tweeted out the message above. He also tweeted that he had personal knowledge and confirmation from his sister-in-law, whose children attend the school, that t...
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Well, as happened to many people in newspapers, I was laid off. The next day, I had my first contract for consulting and friends reached out to their contacts to help me get freelance writing jobs. What made that transition so seamless, however, was that I’d spent the previous year-pl...
My Links Are Better Than Your Links September 7, 2011 By Michael Martinez Bit.ly says that the half-life of a non-Youtube link is anywhere from 2.8 to 3.4 hours. They are looking at a LOT of link data so there is no reason to dispute their math. Still, every now and then you see a lin...
The Link — SEO.com’s September Newsletter Pat Parkinson , September 7, 2011 0 Comments Share Tweet Optimize now so your site ranks well for the holidays Fewer Americans are poised to wake up early the day after Thanksgiving to brave Black Friday crowds. Instead, shoppers will wait for...
