25 Nov '13, 1am

Your Video Doesn't Need To Go Viral To Make A Difference

Your Video Doesn't Need To Go Viral To Make A Difference

Success in the video arena does not necessarily require 72 zillion YouTube views. Sometimes a well-calculated strike from an expert who’s highly credible with your target audience can make all the difference. Kristan Kirsh directs marketing communications at Energy Recovery, Inc., a global leader in energy-saving technologies for desalination and other fluid processes. For Kristan, a simple video of “the product being talked about in a familiar and casual way” made life a lot easier for her company’s sales team.

Full article: http://www.reelseo.com/video-viral-difference/

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