14 Nov '13, 2pm

Getting A Better Read On The Value Of Smartphone Paid Search

Getting A Better Read On The Value Of Smartphone Paid Search

The increasing ubiquity of mobile devices has been a mixed blessing for paid search advertisers. On the one hand, most industry stats show smartphones and tablets driving nearly all Internet traffic growth, while volume from traditional desktop and laptop computers has begun to fade. But as more consumers have taken to using new devices for browsing the Web, their propensity to buy products or otherwise convert still appears much weaker on smartphones than it does on computers or tablets. This has left many advertisers facing a marketplace where their fastest growing audience is often their worst performing by traditional measures. Source: RKG Q3 Digital Marketing Report This apparent performance gap has persisted over the last few years of rapid smartphone growth, leaving advertisers to face the enduring question of whether smartphone clicks are more valuable than they ap...

Full article: http://searchengineland.com/getting-a-better-read-on-the-...

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