08 Nov '13, 5pm

Check out our recent post on the SEMRush Blog. #videomarketing

Check out our recent post on the SEMRush Blog. #videomarketing

It’s imminently clear that video has become an essential element of a full-scale content marketing campaign. All of the data points to an online content landscape that is quickly favoring video. The increasing number of mobile users is forcing content marketers to focus on video, as statistics show mobile users are three times more likely to view video than their computer-user predecessors. Combine these stats with the fact that 96% of online shoppers watch online videos. Those who have watched a video on the product or service they are shopping for are 144% more likely to purchase . What we have is a growing mobile audience seeking videos to validate their online shopping. You’d think these figures would be enough of a reason for a company to invest the time and energy to produce videos showcasing their products or services, but there are also tremendous Search Engine Opt...

Full article: http://www.semrush.com/blog/publications/video-seo-business/

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