12 Nov '11, 2pm

We're starting to use #GA to gather #SocialMedia #Insights. Let the fun begin.

We're starting to use #GA to gather #SocialMedia #Insights. Let the fun begin.

For most of us, analytics software behaves like idiot savants: they can surprise us with amazing feats of calculation, but totally miss the social cues that the rest of us take for granted. So, it’s no wonder that analytics packages struggle to tell us how we are doing socially. As a follow-on to my column last month on measuring social media , I’d like to show you how I got Google Analytics to tell me how I was doing socially. Ask Very Specific Questions Google Analytics (GA) is good at counting things. You can’t ask GA how your social network feels about you; it doesn’t get the concept of feeling. You can ask it to count how many people click on links in your social media posts. Last month, I asked some very specific questions in the form of a report: Which social networks were delivering new subscribers to my email list? Which social networks were giving me the best con...

Full article: http://searchengineland.com/how-to-coax-social-media-insi...

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Google Releases Think Insights Trend & Research Hub for Marketers

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adwords.blogspot.com 11 Nov '11, 5pm

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youngupstarts.com 14 Nov '11, 2pm

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searchengineland.com 09 Nov '11, 8pm

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How To Use Social Media to Communicate Your Sustainability Wins

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greenbiz.com 11 Nov '11, 12pm

Fewer than 10 years ago, companies were able to establish their prominence among "green" businesses relatively easily. As ...

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The Digital Path to Social Media Success

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Scalable Link Building Using Social Media - Whi...

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Social Media for Social Good

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New on Google Analytics Landing Pages Report – ...

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