Social Media Fights Eye-tracking Golden Triangle

seochat.com 11 Nov '11, 6pm

Social Media Fights Eye-tracking Golden Triangle

Social Media Fights Eye-tracking Golden Triangle (Page 1 of 2 ) Do business reviews on social media sites make a difference in the amount of traffic your site receives from the search engines? Thanks to a small but provocative eye-tracking study, we now know the answer to this question is yes, but possibly not in the way you think.Matt McGee over at Search Engine Land reviewed an eye-tracking and clicking study conducted by Mediative, formerly known as Enquiro. The research firm used its Tobii eye tracking technology to study how people interact with Google Places listings. Since location-based marketing has developed a major following, Mediative wanted to answer some questions about it to help guide marketers in where they should put their effort. Specifically, Mediative wanted to know where searchers look on the page, whether it makes a difference if a listing has review...

Full article: http://www.seochat.com/c/a/Website-Promotion-Help/Social-...

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