11 Nov '11, 5pm

Google Leads In Search Engines’ Efforts To Woo TV Viewers

Google Leads In Search Engines’ Efforts To Woo TV Viewers

Google Leads In Search Engines’ Efforts To Woo TV Viewers Nov 11, 2011 at 12:23pm ET by Pamela Parker Tweet Google’s “Dear Sophie” TV spot for Chrome, in which a father creates a Gmail account for his newborn daughter and sends her multi-media messages as she grows up, earned the top spot in Ace Metrix’ rankings of websites’ TV advertisements . Despite being a recent and reluctant entrant to TV advertising, Google dominated the rankings with five of its ads coming in among the top ten. Bing wasn’t too far behind, however, with three ads making the list. The Dear Sophie creative was especially popular among women between 16 and 20, and 36 to 49, who rated it extremely highly for likeability, attention, change and relevance. Other Google spots that made the top ten include The Johnny Cash Project, It Gets Better, Lady Gaga: Mother Monster and Mom & Pop: Daniel & Jennifer Nor...

Full article: http://searchengineland.com/google-leads-in-search-engine...

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straitstimes.com 10 Nov '11, 11pm

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searchengineland.com 11 Nov '11, 9pm

Google Leads In Search Engines’ Efforts To Woo TV Viewers Google’s “Dear Sophie” TV spot for Chrome, in which a father cre...

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straitstimes.com 12 Nov '11, 2am

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