11 Nov '11, 12pm

3 Ways to Invigorate Your Analytics

3 Ways to Invigorate Your Analytics

Very few of us could live without analytics. The data informs (or should inform) nearly every decision we make as SEOs, but all too often we don't use the information effectively enough, or fail to take into account enough information to put us on the right course of action. Here are three ways that most analytics analysis can be improved, or used in ways you might not have thought of. Beyond Keywords Many people’s first, and sometimes only, port of call within analytics is to look at search traffic and keyword traffic volumes. These are great places to start, but certainly don't tell the whole story. Next time you log into analytics, try going to the top landing pages area instead. Date range comparisons for landing pages can be far more telling when analyzing long tail search volume changes then keyword reports. Where you may see many keywords jump from 20-30 visits a mo...

Full article: http://searchenginewatch.com/article/2124291/3-Ways-to-In...

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