04 Nov '13, 10pm

13 Metrics Every PPC Report Should Have

13 Metrics Every PPC Report Should Have

Metrics, whether for PPC or email , can be tied back to four basic lifecycle stages: attracting, engaging, converting, and renewing. In an ongoing effort of consistency in multi-channel marketing, we'll take a look at how these same stages can apply to your PPC efforts, as reflected in your reports. Depending on the frequency of your reporting, here are 13 suggested metrics to include: Stage 1: Attract Impressions I follow a simple list of three questions that keeps me on track every single time: Is this the right message? Is this the right audience? Is this the right time? In PPC terms, this would translate to techniques like keyword choice, targeting, and bidding. But these techniques should be informed by an overarching goal of delivering the right message to the right audience at the right time. Stage 2: Engage Clicks CTR Perhaps my favorite stage in the cycle, engagin...

Full article: http://searchenginewatch.com/article/2304608/13-Metrics-E...

Tweets

14 Metrics Every PPC Report Should Have

14 Metrics Every PPC Report Should Have

searchenginewatch.com 04 Nov '13, 1pm

Metrics, whether for PPC or email , can be tied back to four basic lifecycle stages: attracting, engaging, converting, and...

A better understanding of web search metrics! Tips on how to get more impressions/clicks! #RUMKT300

A better understanding of web search metrics! T...

searchengineland.com 10 Nov '13, 4am

On occasion, I get asked what my single best tip is for successful paid search marketing. Usually, I try to better underst...

13 things you can be doing this week in Singapore

13 things you can be doing this week in Singapore

timeoutsingapore.com 11 Nov '13, 12am

11 Nov. Join this brotherly duo in their Coffee Morning & Afternoon Tea series as they vocalize hit songs from bands like ...

Travel Agencies Aggressively Targeting Hotel Brand Name Keywords in PPC [Study]

Travel Agencies Aggressively Targeting Hotel Br...

searchenginewatch.com 30 Oct '13, 5pm

Bidding on a competitor’s keyword is a pretty standard practice in the paid search world. But BrandVerity conducted a stud...

7 Winning Strategies for PPC Remarketing Succes...

searchenginewatch.com 04 Nov '13, 2am

Visits to your homepage: This is your broadest targeting method. You can deliver GDN ads to anyone who visits your homepag...

@emilylawi We change up our collection every se...

shop.vans.com 13 Nov '13, 10pm

Shop KIDS Shop Home Vans.com LXVI California Collection Collections Bands Shop All KIDS's Product Boy's Shoes Classics (3....

SPONSOR MESSAGE: Market Intelligence Report-PPC...

searchengineland.com 31 Oct '13, 7pm

We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite...

Our new report shows UK high streets benefit fr...

bettertransport.org.uk 05 Nov '13, 8am

Town centres and high streets across the UK could benefit economically by improving the arrival experience of people visit...

Dangling off every handbag, the #FendiBagBugs a...

twitter.com 09 Nov '13, 10am

To bring you Twitter, we and our partners use cookies on our and other websites. Cookies help personalize Twitter content,...

Toughen up every stride

Toughen up every stride

kurtgeiger.com 09 Nov '13, 12pm

Delivery & Returns Information Kurt Geiger offer a variety of delivery methods to suit your preference. These will vary ac...