04 Nov '13, 1pm

14 Metrics Every PPC Report Should Have

14 Metrics Every PPC Report Should Have

Metrics, whether for PPC or email , can be tied back to four basic lifecycle stages: attracting, engaging, converting, and renewing. In an ongoing effort of consistency in multi-channel marketing, we'll take a look at how these same stages can apply to your PPC efforts, as reflected in your reports. Depending on the frequency of your reporting, here are 14 suggested metrics to include: Stage 1: Attract Impressions I follow a simple list of three questions that keeps me on track every single time: Is this the right message? Is this the right audience? Is this the right time? In PPC terms, this would translate to techniques like keyword choice, targeting, and bidding. But these techniques should be informed by an overarching goal of delivering the right message to the right audience at the right time. Stage 2: Engage Clicks CTR Perhaps my favorite stage in the cycle, engagin...

Full article: http://searchenginewatch.com/article/2304608/14-Metrics-E...

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13 Metrics Every PPC Report Should Have

13 Metrics Every PPC Report Should Have

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