01 Nov '13, 1pm

3 Google Shopping Campaign Challenges & Solutions

Many clients have inquired as to whether this enhancement will make feed optimization and management solutions such as Mercent and Channel Intelligence less effective for PLA campaigns. By providing additional options within AdWords, no longer are advertisers reliant on changes to a feed to get a new product target up and running. Still, good data remains the foundation of a strong PLA campaign, so advertisers without the in-house capacity to optimize a feed with strong titles, effective labels, and accurate attributes should explore partnership opportunities with a feed management vendor. Additionally, advertisers that engage with multiple comparison shopping engines will find many efficiencies in leveraging a "one feed" solution that many of these vendors can offer.

Full article: http://searchenginewatch.com/article/2304161/3-Google-Sho...

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