09 Nov '11, 8pm

Google+ Brand Pages Lacking, But You'll Make One Anyway

Google+ Brand Pages Lacking, But You'll Make One Anyway

The reaction to Google+ Pages is mixed, with critics highlighting a number of features that, quite frankly, we expected after Google’s repeated assurances that it would be worth the wait. They didn’t want to jump the gun and launch them before they were ready, that’s understandable. To be fair, Facebook had years to develop their version of brand pages and they continue to evolve. If you’re going to take on the social media Goliath, though, you had better come out swinging and knock our socks off. There are some really cool features with this initial version of Pages . Direct Connect allows users to search from Google.com and add the Page to Circles from the results page. The other really different, useful feature of Google+ Pages is the ability for the brand to sort their audience into different Circles (currently VIPs, Customers, and Team members) to share posts with sel...

Full article: http://searchenginewatch.com/article/2123988/Google-Brand...

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