31 Oct '13, 6pm

Google Testing New AdWords Site Search Extension

Google Testing New AdWords Site Search Extension

A new flavor of AdWords form extensions has been spotted . It’s a site search box, and according to Google, this test is related to the drop-down navigation extension seen in August. Users can perform an internal site search of the advertiser’s web site right from the search results. After users types in a search query and clicks the “Search Now” button, they are taken to the product search results page on the advertiser’s site. In other words, internal site search results become the landing page. This could be a powerful extension, in particular, for retailers advertising on category keywords. Success will hinge in large part on proper configuration of an advertiser’s internal search platform. Even for those not participating in this beta, it’s a good reminder to take another last look at your own site search optimization before the holiday crunch time arrives. Related En...

Full article: http://searchengineland.com/google-testing-new-adwords-si...

Tweets

Search Extensions Being Tested By Google AdWords

seroundtable.com 31 Oct '13, 12pm

Very interesting. Many thanks for the tip-off. Analogous to the YouTube search box. And related to Dynamic Search Campaign...

5 Conversion Tracking Tips For AdWords

5 Conversion Tracking Tips For AdWords

searchengineland.com 31 Oct '13, 2pm

Last month, I covered how to use call tracking for AdWords to shed some light on how to track phone calls as conversions. ...

New AdWords Ad Ranking Formula: What Does It Mean?

New AdWords Ad Ranking Formula: What Does It Mean?

searchengineland.com 30 Oct '13, 1pm

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searchenginejournal.com 31 Oct '13, 3pm

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searchenginewatch.com 30 Oct '13, 1pm

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searchengineland.com 31 Oct '13, 12pm

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A Practical Guide to Remote User Testing

robots.thoughtbot.com 31 Oct '13, 5pm

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New Search Engine Indexes Thousands Of Radio Stations With Artist, Song, Genre & Show Search Filters

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searchengineland.com 31 Oct '13, 5pm

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SearchCap: The Day In Search, October 31, 2013

searchengineland.com 31 Oct '13, 9pm

Google Testing New AdWords Site Search Extension A new flavor of AdWords form extensions has been spotted. It’s a site sea...

A Practical Guide to Remote User Testing

robots.thoughtbot.com 01 Nov '13, 8pm

A Practical Guide to Remote User Testing Lydia Damon October 31, 2013 user testing design As designers, we know that we sh...

You Can Disable Google SSL & Pass Search Referrer Queries

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seroundtable.com 04 Nov '13, 2pm

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Quite surprisingly, the visual ads got very little attention, while authorship snippets still performed better than many o...