31 Oct '13, 7pm

How To Measure Success On Social Media: Interview With Alan K’necht At #Pubcon 2013 by @jo...

How To Measure Success On Social Media: Interview With Alan K’necht At #Pubcon 2013 by @jo...

Social media is more of a long-term strategy compared to other things that are measured quickly and easily like PPC advertising. Alan describes four steps for connecting with customers on social media. First they have to know you exist, then you have to encourage them to take some kind of action such as visiting your website. When they’re on your website you’re going to want to add them to your e-mail list with a free offer, then sometime down the line you entice them with an e-mail that leads to a purchase. The hardest thing for businesses to understand, Alan says, is with social media you’re investing in people. Not instant results. Any type of business can benefit from social media, as Alan suggests, because it leads to quicker interactions with customers that could lead to conversions. Businesses shouldn’t be shy to promote their social media pages during face-to-face ...

Full article: http://www.searchenginejournal.com/how-to-measure-success...

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