31 Oct '13, 5pm

Eye Tracking Study: The Importance of Using Google Authorship in Search Results by @MatthewCampion

Quite surprisingly, the visual ads got very little attention, while authorship snippets still performed better than many of their organic counterparts. The lack of attention towards the product ads could be attributed to the mindset of the searcher and the type of search query. The searchers were looking to research tablets, and we’re not ready to actually click on one of the sponsored product ads to make a purchase. As one might expect, the first authorship snippet drew significantly more attention than the other located further down the page.

Full article: http://www.searchenginejournal.com/eye-tracking-study-imp...

Tweets

Marathon

ingnycmarathon.org 03 Nov '13, 11am

Mad Eye Moody

sprudge.com 30 Oct '13, 5am

Case Study: How Should You Be Using RLSAs?

Case Study: How Should You Be Using RLSAs?

searchengineland.com 01 Nov '13, 1pm

Alongside tailored ad copy, RLSAs give you options for bidding more optimally. Clearly, someone who has heard of your site...

5 Conversion Tracking Tips For AdWords

5 Conversion Tracking Tips For AdWords

searchengineland.com 31 Oct '13, 2pm

Last month, I covered how to use call tracking for AdWords to shed some light on how to track phone calls as conversions. ...

Google Closing Authorship Project?

Google Closing Authorship Project?

seroundtable.com 28 Oct '13, 1pm

AJ Kohn, someone who focuses more on authorship and rich snippets than most SEOs I know, wrote a story named Authorship Is...

Google Testing New AdWords Site Search Extension

Google Testing New AdWords Site Search Extension

searchengineland.com 31 Oct '13, 6pm

A new flavor of AdWords form extensions has been spotted . It’s a site search box, and according to Google, this test is r...

SearchCap: The Day In Search, October 31, 2013

searchengineland.com 31 Oct '13, 9pm

Google Testing New AdWords Site Search Extension A new flavor of AdWords form extensions has been spotted. It’s a site sea...

SearchCap: The Day In Search, November 1, 2013

searchengineland.com 01 Nov '13, 8pm

Don’t Want Your Searches Encrypted? Add ?nord=1 To Your URL Parameters Not interested in having Google encrypt and secure ...

Travel Agencies Aggressively Targeting Hotel Brand Name Keywords in PPC [Study]

Travel Agencies Aggressively Targeting Hotel Br...

searchenginewatch.com 30 Oct '13, 5pm

Bidding on a competitor’s keyword is a pretty standard practice in the paid search world. But BrandVerity conducted a stud...

Penalty Slap on Strong Brand, A Case Study in N...

searchenginejournal.com 30 Oct '13, 12pm

That’s a good thought, Andrew! But if Google doesn’t enforce some kind of devaluing of a link, the spammy links will never...

New Search Engine Indexes Thousands Of Radio Stations With Artist, Song, Genre & Show Search Filters

New Search Engine Indexes Thousands Of Radio St...

searchengineland.com 31 Oct '13, 5pm

A beta version of RadioSearchEngine.com launched this week after more than a year in development. According to its creator...

Search Extensions Being Tested By Google AdWords

seroundtable.com 31 Oct '13, 12pm

Very interesting. Many thanks for the tip-off. Analogous to the YouTube search box. And related to Dynamic Search Campaign...

New study is too damn delicious. Mens: Womens:...

solestruck.com 01 Nov '13, 5pm

1. Do I have to use the "Sign in with Facebook" option on your site to get the discount? Yep! That is the only way to get ...

The Year 2003 in Search #throwbackthursday by @wonderwall7

The Year 2003 in Search #throwbackthursday by @...

searchenginejournal.com 31 Oct '13, 2pm

Lycos, like Excite and Yahoo at the time, was more of a portal with a search engine. They tried to diversify the way in wh...

Study: Google Adds 1,200 Search Sites & 750 ISP Client Networks In Less Than A Year

Study: Google Adds 1,200 Search Sites & 750 ISP...

searchengineland.com 28 Oct '13, 4pm

A study published by researchers at the University of Southern California unintentionally discovered Google has dramatical...