31 Oct '13, 2pm

The Year 2003 in Search #throwbackthursday by @wonderwall7

The Year 2003 in Search #throwbackthursday by @wonderwall7

Lycos, like Excite and Yahoo at the time, was more of a portal with a search engine. They tried to diversify the way in which they served their results when they launched HotBot, but that never really caught on. AltaVista on the other hand is the classic example of a giant shooting itself in the foot. AltaVista used to be Google … until the pressure of selling ads got to them and they decided over the course of a month (there was actually a count down) to become a copy of Excite or Lycos. Imagine what would have become of Altavista if they had been the ones to strike the search deal with Yahoo! (the company that ironically bought their technology) instead of Google. We’d all be “AVing” today. The funny thing was, after AltaVista cut off their own legs with the portal transition, they ended up launching Raging.com; their answer to Google, which was basically the old AltaVis...

Full article: http://www.searchenginejournal.com/year-2003-search-throw...

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