31 Oct '13, 1pm

How to Maximize Sales and ROI on Black Friday and Cyber Monday in 7 Steps

How to Maximize Sales and ROI on Black Friday and Cyber Monday in 7 Steps

On November 24th, 2011, more than $52 million was spent on Cyber Monday. According to IBM’s Smarter Commerce division, the 2012 Cyber Monday was the largest online shopping day in history, posting a 30.3 percent increase over the same day in 2011. Last year, Black Friday sales topped $1 billion, which was up 26 percent from 2011. This trend is poised to continue to skyrocket, making Black Friday and Cyber Monday vastly important for online retailers. In 2013, we’ve seen several major changes in the SEO landscape, such as Google Hummingbird and updates to Google’s Penguin algorithm. In this article, I’ll discuss how to interpret these changes, and what you need to do to maximize sales and ROI on Black Friday, Cyber Monday, and beyond. Step 1: Create Unique Landing Pages for Your Deals Create a unique landing page for each of the specific groups of products that will be on s...

Full article: http://searchenginewatch.com/article/2303777/How-to-Maxim...

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