31 Oct '13, 12pm

Content Marketing for Small Business: The Five Ws

Content Marketing for Small Business: The Five Ws

No matter the size of your business, you're often going to come across the same types of issues and have the same overall goals. Plus, content still has identical meaning and rationale, and you can employ necessary strategies one and the same. As a smaller business, you want to be able to define your audience and create content that's going to be meaningful to them. Just because you might be one of the smaller guys doesn't mean you can't learn from what the bigger sites out there do as well. Think about it: if you're a smaller site, you have a serious advantage and ultimately have it easier. You don't have to jump through all of the hoops that larger sites do in order to get your content out there and encourage your followers to take the plunge into your business offerings. When I used teach back in the day, I would educate my students about the five Ws (who, what, where, ...

Full article: http://searchenginewatch.com/article/2304036/Content-Mark...

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