30 Oct '13, 7pm
Viewers Tolerate Mid Roll Video Ads More Than Pre-Roll [Report]
Video advertisements are, by their very nature, intrusive but when an ad appears during the middle of a video viewers are more likely to stick with it for the duration. A new report from Akamai in collaboration with the University of Massachusetts, studied 367 million online videos and 257 million videos ads, watched by 65 million global viewers in one 15 day period in April 2013 to gauge the mood of the viewing public. “Understanding the Effectiveness of Video Ads: A Measurement Study ”, the largest scale scientific study of video ad efficacy ever, used anonymous data to track how viewers engaged with different ad formats and how they reacted to issues with slow loading and buffering.