30 Oct '13, 7pm

Viewers Tolerate Mid Roll Video Ads More Than Pre-Roll [Report]

Video advertisements are, by their very nature, intrusive but when an ad appears during the middle of a video viewers are more likely to stick with it for the duration. A new report from Akamai in collaboration with the University of Massachusetts, studied 367 million online videos and 257 million videos ads, watched by 65 million global viewers in one 15 day period in April 2013 to gauge the mood of the viewing public. “Understanding the Effectiveness of Video Ads: A Measurement Study ”, the largest scale scientific study of video ad efficacy ever, used anonymous data to track how viewers engaged with different ad formats and how they reacted to issues with slow loading and buffering.

Full article: http://www.reelseo.com/viewers-tolerate-mid-roll-video-ad...

Tweets

ROCK CHICK & ROLL in @Kurt_Geiger new video

kurtgeiger.com 31 Oct '13, 4pm

JavaScript seems to be disabled in your browser. You must have JavaScript enabled in your browser to utilize the functiona...

Charity Lets Viewer Decide Ex Cons Fate With Innovative Pre-Roll Ad: Huge numbers of viewers skip the pre-rol...

Charity Lets Viewer Decide Ex Cons Fate With In...

reelseo.com 27 Oct '13, 4pm

The video, "Second Chance", opens with a young man, recently released from prison, talking directly to camera as if being ...

Bing Hero Ads Turn Ads Into Landing Pages on Windows 8.1

Bing Hero Ads Turn Ads Into Landing Pages on Wi...

searchenginewatch.com 30 Oct '13, 7pm

Bing Ads has announced a brand new ad experience today at its Bing Ads Next event, called Hero Ads. The new ads are a very...