30 Oct '13, 8pm

How To Build A Strong Reputation For Your Brand: Interview With Zac Johnson At #Pubcon 2013 by

How To Build A Strong Reputation For Your Brand: Interview With Zac Johnson At #Pubcon 2013 by

Zac recommends to start building your brand by identifying the top people in your industry and reaching out to them to see if you can write for their website. With this strategy you have a built-in audience already interested in what you’re writing about, which means they may go ahead and visit your website. The bottom line, according to Zac, is building a brand is all about becoming the authority in what you’re good at. If someone is hating on you online Zac recommends to get all the good publicity about you to rank higher in the search engines. As the positive content about you ranks higher it will push down all the negative content. Brand.com provides you with tools to track mentions of your brand along with helpful tips on how to manage your reputation based on those mentions.

Full article: http://www.searchenginejournal.com/how-to-build-a-strong-...

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