30 Oct '13, 7pm

Bing Hero Ads Turn Ads Into Landing Pages on Windows 8.1

Bing Hero Ads Turn Ads Into Landing Pages on Windows 8.1

Bing Ads has announced a brand new ad experience today at its Bing Ads Next event, called Hero Ads. The new ads are a very visual ad unit within Windows 8.1 Bing Smart Search and are a great integration between Windows and Bing Ads. The goal of the new Hero ads is to combine user intent, branding and task completion for consumers. From an advertiser perspective, it enables advertisers to get all the most important and relevant information before consumers, with plenty of call to action. Hero Ads are very visual ad formats and essentially the ads look to be like a landing page, rather than an advertisement by Bing. Hero ads are currently part of the Windows 8.1 user experience with Bing Smart Search. One of the example brands that Bing Ads showed off to attendees of Bing Ads Next this morning in Redmond was Land Rover. In addition to a large high resolution photo of one of ...

Full article: http://searchenginewatch.com/article/2304037/Bing-Hero-Ad...

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