30 Oct '13, 7pm

Microsoft Pilots “Hero Ads” For Branded Search Queries On Windows 8.1 Smart Search: Today, Microsoft unveiled ...

Microsoft Pilots “Hero Ads” For Branded Search Queries On Windows 8.1 Smart Search: Today, Microsoft unveiled ...

Today, Microsoft unveiled a new ad unit for branded search called Hero Ads. The new units are appearing on select exact match brand queries in Smart Search on Windows 8.1. Consider these ads as the front window or as David Ku, Microsoft VP of engineering referred to them, “a brand’s effective home page on the search results”. The ad units occupy the entire initial frame of results on Smart Search and offer rich visuals and navigational sitelinks. In the Range Rover example below, there are links to allow users to take a specific action such as Request A Quote, Schedule a Test Drive or navigate to informational content including Features, Performance and Design. David Pann explained at the Bing Ads Next event in Redmond, WA today that Microsoft is piloting Hero Ads with about 20 advertisers, including The Home Depot, Walt Disney World, RadioShack. He explained, Hero Ads pro...

Full article: http://searchengineland.com/microsoft-pilots-hero-ads-for...

Tweets

Bing Hero Ads Turn Ads Into Landing Pages on Windows 8.1

Bing Hero Ads Turn Ads Into Landing Pages on Wi...

searchenginewatch.com 30 Oct '13, 7pm

Bing Ads has announced a brand new ad experience today at its Bing Ads Next event, called Hero Ads. The new ads are a very...

Microsoft Provides More Clarity On Bing Ads Mic...

searchengineland.com 29 Oct '13, 10pm

The most significant change initiated last week is that new customers who sign up for Bing Ads via the Bing Ads website wi...

Bing Introduces New Full-Page Hero Ads for Branded Searches by @LarryKim

Bing Introduces New Full-Page Hero Ads for Bran...

searchenginejournal.com 01 Nov '13, 9pm

This week, at the Bing Ads Next conference held at the Microsoft Campus, Bing Ads announced a bold new ad format, called “...

Bing Ads Express Available To Agencies, Resellers

searchengineland.com 30 Oct '13, 1pm

As of this week, agencies and resellers can begin offering access to the Bing Ads Express beta to their clients. Launched ...

Be my hero/

celestechen.com 11 Nov '13, 11am

My name is Celeste Chen and I started blogging at the young age of 14. After 9 good years, my blog which displays my lifes...

The New Visual Brand Ads: What Google Banners & Bing Hero Ads Mean For Search

The New Visual Brand Ads: What Google Banners &...

searchengineland.com 04 Nov '13, 5pm

Brad Geddes, founder of Certified Knowledge and author of Advanced Google AdWords , thinks Google’s brand banners and Micr...

SearchCap: The Day In Search, October 30, 2013

searchengineland.com 30 Oct '13, 9pm

Google Webmaster Tools Adds “Security Issues” Section Google has announced the addition of a new section within Webmaster ...

You Can Disable Google SSL & Pass Search Referrer Queries

You Can Disable Google SSL & Pass Search Referr...

seroundtable.com 04 Nov '13, 2pm

I reported this at Search Engine Land on Friday and to be honest, it is not a feature most of you will benefit from, but i...

#blogengage Microsoft Makes Windows 8.1 Free to...

vernonchan.com 06 Nov '13, 8pm

Request for Windows 8.1. Organisations who are already on Windows 8 can simply upgrade to Windows 8.1 through Volume Licen...

A Search Engine That Plants Trees

cleantechnica.com 29 Oct '13, 11am

Consumer technology is going to exist indefinitely, perhaps for as long as the human species exists. At CleanTechnica, we ...

The Smart #SEO’s Guide to Effective Outreach vi...

seerinteractive.com 02 Nov '13, 6pm

Obvious statement is obvious, but it’s easily overlooked. Spend a few minutes thinking about barriers to sharing that blog...

Bing Really Doesn't Want You To Search Google

Bing Really Doesn't Want You To Search Google

searchengineland.com 04 Nov '13, 2pm

We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite...

16 Best New Features of Windows 8.1 You Want to Know

16 Best New Features of Windows 8.1 You Want to...

liewcf.com 07 Nov '13, 2am

16 Best New Features of Windows 8.1 You Want to Know Trend Micro Titanium 2014 with Social Networks Privacy Scanner New eB...