30 Oct '13, 8pm

5 Tips for Successful Holiday PLAs on Google Shopping

Sway undecided shoppers with timely promotions. Gift givers are often in the market for things they don’t normally buy, and according to our recent research , price is the main reason they decide to shop somewhere new. We saw this in action last year, as one in four holiday shoppers purchased from a retailer they had never shopped with before. Including promotional text like free shipping, price discounts, coupons, and purchase incentives in your PLA campaign can help close the deal with shoppers still trying to make up their minds. In fact, one in five say free shipping will be the deciding factor on purchases this year, so make sure your shipping settings in Merchant Center accurately reflect free shipping if you offer it.

Full article: http://adwords.blogspot.com/2013/10/shopping-holiday.html

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