30 Oct '13, 4pm

Long-time SEO, long-time voice of reason & content, @jillwhalen, is moving on -- all the best, Ji…

When I first started writing and speaking about SEO back in the 20th century(!), there was no voice of reason in the industry. Everything written about SEO was based on the latest techniques for tricking the search engines into ranking your site above your competitors’. Yet I knew from experience that the real secret to SEO was not about tricks but about making your site the best it could be for your users while keeping the search engines in mind. It was true when I started doing SEO and it’s true now. Doing that always, always, always works to bring more targeted search engine traffic to your website. But, sadly, the tricks that the other SEO people were doing and writing about also worked, albeit temporarily.

Full article: http://www.highrankings.com/hra369

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