30 Oct '13, 11am

The 4 Levels of UX Design

The 4 Levels of UX Design

Knowledge Design: Avoid relying on user knowledge and instead guide the users based on your knowledge of the domain. Much of Proflowers' success is based on the fact that users rely on Proflowers to suggest appropriate bouquets for each occasion. Your user persona should indicate what knowledge your user will have at the beginning of a task. You will need to analyze what knowledge that user will need in order to succeed. The difference is the knowledge gap that your UI will have to bridge in order for your users to succeed. Building knowledge into a design is no simple task, but it's the difference between a site that merely treads water and one that wins medals. Engagement: Create emotional investment that makes it hard for the user to abandon your site. Getting the user to create something of personal or emotional value on the site (e.g., create a logo design for T-shirt...

Full article: http://searchenginewatch.com/article/2303773/The-4-Levels...

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