30 Oct '13, 12pm

Writing Content for Users vs. Search Engines: Is There Still a Difference?

There was a time when web copy written primarily for users or for search engines was quite a bit different. Skilled copywriters could get their point across to both in an unobtrusive fashion. The less skilled stood out like sore thumbs. As Google's approach to search and spam control evolved, a great many things changed. Meta keywords were deprecated, the notion that it was necessary to embed keywords repeatedly slowly faded (a comment here and there about keyword stuffing may have helped). And of course, Google spokespeople repeatedly voiced terms like quality and natural in an effort to break us of the habit of wooing their algorithms instead of our users. What's Different Now? Glad you asked! Quite a bit has changed, actually. At least in the most effective way to write your copy. Say your page is about "jaguars". There was a time when you'd absolutely have had to use "...

Full article: http://searchenginewatch.com/article/2303775/Writing-Cont...

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