30 Oct '13, 1pm

Bing Ads Express Available To Agencies, Resellers

As of this week, agencies and resellers can begin offering access to the Bing Ads Express beta to their clients. Launched in early October , Bing Ads Express is an automated platform for small businesses to have a basic presence on Bing Ads. Ads are tied to Bing Places for Business listings, and companies without websites can opt to link the ad to their Facebook page. Agencies and resellers will be able to manage client listings in Bing Places and on the Yahoo Bing Network in bulk with a spreadsheet that can then be uploaded to a Bing Ads Express account. The platform will automatically claim the Bing Places listings and create a campaign with ad groups, keywords and bids for an agency’s clients. The program is designed to appeal to agencies and service providers beyond the paid search realm: Bing Ads Express does not require you to be a search engine marketing expert or a...

Full article: http://searchengineland.com/bing-ads-express-available-to...

Tweets

Microsoft Provides More Clarity On Bing Ads Mic...

searchengineland.com 29 Oct '13, 10pm

The most significant change initiated last week is that new customers who sign up for Bing Ads via the Bing Ads website wi...

Bing Hero Ads Turn Ads Into Landing Pages on Windows 8.1

Bing Hero Ads Turn Ads Into Landing Pages on Wi...

searchenginewatch.com 30 Oct '13, 7pm

Bing Ads has announced a brand new ad experience today at its Bing Ads Next event, called Hero Ads. The new ads are a very...

Microsoft Pilots “Hero Ads” For Branded Search Queries On Windows 8.1 Smart Search: Today, Microsoft unveiled ...

Microsoft Pilots “Hero Ads” For Branded Search ...

searchengineland.com 30 Oct '13, 7pm

Today, Microsoft unveiled a new ad unit for branded search called Hero Ads. The new units are appearing on select exact ma...

Travel Agencies Aggressively Targeting Hotel Brand Name Keywords in PPC [Study]

Travel Agencies Aggressively Targeting Hotel Br...

searchenginewatch.com 30 Oct '13, 5pm

Bidding on a competitor’s keyword is a pretty standard practice in the paid search world. But BrandVerity conducted a stud...

Bing Ads Executives Share Plans To Make Bing A Better Ad Platform

Bing Ads Executives Share Plans To Make Bing A ...

searchengineland.com 04 Nov '13, 1pm

When the question about social integration with ads came up — specifically for Hero Ads, but also more generally in light ...

2013 Halloween Logos From Google, Yahoo, Bing, More & More

2013 Halloween Logos From Google, Yahoo, Bing, ...

seroundtable.com 31 Oct '13, 12pm

Happy Halloween everyone. The search engines all went far out to make some extra creative logos and animations for their h...

Bing Really Doesn't Want You To Search Google

Bing Really Doesn't Want You To Search Google

searchengineland.com 04 Nov '13, 2pm

We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite...

The New Visual Brand Ads: What Google Banners & Bing Hero Ads Mean For Search

The New Visual Brand Ads: What Google Banners &...

searchengineland.com 04 Nov '13, 5pm

Brad Geddes, founder of Certified Knowledge and author of Advanced Google AdWords , thinks Google’s brand banners and Micr...

Bing Introduces New Full-Page Hero Ads for Branded Searches by @LarryKim

Bing Introduces New Full-Page Hero Ads for Bran...

searchenginejournal.com 01 Nov '13, 9pm

This week, at the Bing Ads Next conference held at the Microsoft Campus, Bing Ads announced a bold new ad format, called “...

Could Bing Ever Overtake Google in Search?

searchenginewatch.com 04 Nov '13, 2pm

Preface: I'm pissed at Google. I don't buy the "protect searchers privacy" deal as the reason for moving all search to HTT...

Bing, Twitter Renew Deal To Include Tweets In Search Results

Bing, Twitter Renew Deal To Include Tweets In S...

searchengineland.com 01 Nov '13, 6pm

We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite...

Are Twitter Ads Useless?

Are Twitter Ads Useless?

searchenginejournal.com 12 Nov '13, 11am

According to AdWeek, the “engagement rates” for Twitter ads can get as high as 1-3%, which is significantly higher than Fa...

Google Maps In Store Views Ads

Google Maps In Store Views Ads

seroundtable.com 12 Nov '13, 1pm

+Jeroen den Ridder sent me pictures of what appears to be ads within Google Maps Business Photos - you know, the instore v...

A New Streamlined Version Of The Bing Search API

seroundtable.com 12 Nov '13, 1pm

Bing announced they have "streamlined" the MSDN API Search. This means it will be faster and more efficient for developers...