30 Oct '13, 1pm

How To Achieve ROI From Your B2B Content Strategy In 60 Days

How To Achieve ROI From Your B2B Content Strategy In 60 Days

The type of company, in terms of size, industry focus, who they serve, revenue, employees, and other business demographics What urgent, pressing problem they’re facing that you can solve How that problem affects their business, and what your solution means for them in terms of benefits (preferably benefits that speak to the bottom line) The language and conceptual frameworks that they use to describe these issues Who is the person in the decision maker role for this purchase How this issue affects her directly, and what factors she’s likely to take into consideration when buying The other people at the table influencing the purchase What the company’s internal buying cycle looks like (e.g., do major purchases go before the board or does the company issue RFPs) The channels they use to get their industry information (e.g., associations, publications, trusted industry expert...

Full article: http://searchengineland.com/how-to-achieve-roi-from-your-...

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