30 Oct '13, 1pm

New AdWords Ad Ranking Formula: What Does It Mean?

New AdWords Ad Ranking Formula: What Does It Mean?

AdWords Just Got A Lot More Competitive : If you use Ad Extensions, your ad positions will improve, your CPC will go down, and your competitors CPCs will go up. Conversely, if your competitors use Ad Extensions and if you fail to use them, then your ad positions will drop, your CPCs will go up, and your competitors CPCs will go down. Ad Extensions No Longer Optional : As a direct result of the increased competitive factors, you should really be leveraging every relevant ad extension possible in your ads, now more than ever. Average CPCs Should Go Up : As more and more advertisers get bullied into adopting ad extensions, this should provide upwards pressure on average CPCs since higher Ad Ranks means higher CPCs for your competitors. Advertiser Adoption Of Ad Extensions Should Accelerate : Adoption of ad extensions has been extremely sluggishly. For example, despite the for...

Full article: http://searchengineland.com/new-adwords-ad-ranking-formul...

Tweets

Search Extensions Being Tested By Google AdWords

seroundtable.com 31 Oct '13, 12pm

Very interesting. Many thanks for the tip-off. Analogous to the YouTube search box. And related to Dynamic Search Campaign...

Google Testing New AdWords Site Search Extension

Google Testing New AdWords Site Search Extension

searchengineland.com 31 Oct '13, 6pm

A new flavor of AdWords form extensions has been spotted . It’s a site search box, and according to Google, this test is r...

Vintage Ad: Air Jordan "Missing" Ad Series

Vintage Ad: Air Jordan "Missing" Ad Series

solecollector.com 31 Oct '13, 11pm

words & images // Zack Schlemmer For Halloween, we present an Air Jordan ad series with a concept that is truly frightenin...

Google AdWords Bidding Strategies: The Complete...

searchenginewatch.com 30 Oct '13, 1pm

While bidding strategies have evolved over time, there are several core bidding types available in Google AdWords. Now wit...

Google AdWords Updates "Limited By Budget" Graph Estimator

Google AdWords Updates "Limited By Budget" Grap...

seroundtable.com 29 Oct '13, 12pm

@SergeyRusak shared a photo on Twitter of a new "limited by budget" graph being tested in the AdWords console. This graph ...

5 Conversion Tracking Tips For AdWords

5 Conversion Tracking Tips For AdWords

searchengineland.com 31 Oct '13, 2pm

Last month, I covered how to use call tracking for AdWords to shed some light on how to track phone calls as conversions. ...

Google AdSense Mute This Ad

seroundtable.com 29 Oct '13, 12pm

Back in July 2012, Google introduced a new feature for consumers to mute AdSense ads . In fact, that feature is still docu...

Vintage Ad: Air Jordan "Missing" Ad Series

twitter.com 31 Oct '13, 11pm

To bring you Twitter, we and our partners use cookies on our and other websites. Cookies help personalize Twitter content,...

APSEO Vs. AdWords Revealed by @Rocco_Zebra_Adv

searchenginejournal.com 31 Oct '13, 3pm

Adwords, a different internet marketing alternative, is advertising that makes it possible for you to position your advert...

Google AdWords Tests New "Ad" Label

Google AdWords Tests New "Ad" Label

seroundtable.com 05 Nov '13, 1pm

We covered this on the mobile ad side about two months ago, where Google is testing showing an "ad" label on the AdWords a...

Global Google Searches Reveal Our Secret Horrible Attitude Toward #Women #everydaysexism

Global Google Searches Reveal Our Secret Horrib...

triplepundit.com 31 Oct '13, 11am

Google autocomplete provides a unique peek inside the collective conscious. Responses are often head-scratching or even hi...

How one mean grinch is trying to steal Halloween

How one mean grinch is trying to steal Halloween

treehugger.com 31 Oct '13, 12pm

One woman from North Dakota is on a mission to ruin Halloween for a lot of kids. Instead of candy, she’ll be handing out l...

What Do The New Google Updates Mean For Content...

searchenginejournal.com 30 Oct '13, 7pm

I can definitely sympathize with your frustration, it’s actually one of the main reasons why we created BKA Content in ord...