30 Oct '13, 12pm

Penalty Slap on Strong Brand, A Case Study in Negative SEO by @pincock

That’s a good thought, Andrew! But if Google doesn’t enforce some kind of devaluing of a link, the spammy links will never truly disappear. People will keep attaching spam because there is no consequence. However, you’re right about competitors using that “devaluing” factor as a weapon against their competitors. And it is a sincere problem. The Disavow tool seems like a nice advancement against negative SEO, but I’ve yet to see it work for anyone. Your case study example shows how this is still a real problem, especially if Google cannot provide you specific examples why your site is still not “clean” in their eyes. I wonder if there’s a way Google can trace who planted the faulty link on your site? If there’s a way you can trace that back to a competitor, it would seem much more fair for Google to penalize them for leaving a false trail. But then again, competitors would ...

Full article: http://www.searchenginejournal.com/penalty-slap-strong-br...

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sprudge.com 03 Nov '13, 4pm

Case Study: How Should You Be Using RLSAs?

Case Study: How Should You Be Using RLSAs?

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How To Build A Strong Reputation For Your Brand: Interview With Zac Johnson At #Pubcon 2013 by

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searchenginejournal.com 30 Oct '13, 8pm

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Travel Agencies Aggressively Targeting Hotel Brand Name Keywords in PPC [Study]

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Adwords, a different internet marketing alternative, is advertising that makes it possible for you to position your advert...

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searchenginejournal.com 31 Oct '13, 5pm

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SEO: A Career with a Future - SEO Chat

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Google Removes Your Manual Penalty But Your Ran...

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