29 Oct '13, 9pm

Google Inks Cross Media Ad Deal With Publicis

Google has signed a multi-million cross-media advertising deal with Publicis Groupe, one of the largest advertising agencies in the world, through its subsidiary MediaVest, a company that specializes in media planning and buying for clients like Coca-Cola, according to The Financial Times . The deal reportedly seals a commitment to spend millions of dollars over the next year on YouTube, web and mobile network advertising. Many reports speculate that television will be the most impacted over time as big advertisers begin to look at online video as a viable channel to reach consumers. “For years, the digital world has been asking for the dollars and laying out a case for why,” said Brian Terkelsen, chief executive (CEO) of MediaVest. “This is a moment in time where we are beginning to see a new level of transparency, a new level of partnership and a new appreciation of the ...

Full article: http://searchenginewatch.com/article/2303765/Google-Inks-...

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