29 Oct '13, 7pm

Why YouTube’s CPM Has Only One Way To Go...Down: With the ability to monetize content now open to everyone, Y...

Why YouTube’s CPM Has Only One Way To Go...Down: With the ability to monetize content now open to everyone, Y...

Despite a staggering $5 billion dollars that advertisers are estimated to spend on Youtube this year, monetization is and will remain a problem for the world’s largest video platform. Since Adsense was made available to anyone with an account in good standing, there are a lot of new mouths to feed. The problem is how? It’s a well known fact that Adsense is broken, but has always been made to sound like it would improve...like advertisers are going to decide to pay more once they understand how great digital video is and how many people watch it. The reality is that there’s only one way for CPM rates - down.

Full article: http://www.reelseo.com/youtubes-cpm-godown/

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