29 Oct '13, 7pm

Chloe Zhang of DragonClout Talks Getting Foreign Brands Into China At #Pubcon 2013 by @johnrampton

Chloe says that the most important things foreign brands can do is get to know the culture in China. Chloe explains that even cities within China can have totally different cultures. One mistake foreign brands make is grouping all of China together as one culture without really getting to know them. The audience is different throughout the whole country. Another thing foreign brands need to do is establish a presence on China’s local social media platforms and talk about things that are relatable to Chinese people. It’s not uncommon for foreign brands wanting to get into China without knowing how to speak Chinese. As part of her job at DragonClout, Chloe helps bridge the communication gap between foreign brands and the audience in China.

Full article: http://www.searchenginejournal.com/chloe-zhang-dragon-clo...

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