29 Oct '13, 6pm

Chris Boggs of Internet Marketing Ninjas Talks Google Hummingbird at #Pubcon 2013 by @johnrampton

Hummingbird is a technology update that gets classified by some as an algorithm update, much like Caffeine when that update first came out. Hummingbird is mostly mobile driven, it’s based on understanding user intent and tailoring results according to previous search queries. Chris says that with Hummingbird Google can remember a user’s search activity, so ideally the user will eventually understand they can be more brief in their follow up queries. Chris feels like there will be a bit of an adoption gap because in order to benefit from what Hummingbird can do, users will have to fundamentally change the way they search. Chris believes that Google’s move to protected search data conflicts with what Hummingbird is trying to do. Chris asks how can website owners deliver content users are looking for without having access to the data that tells them what users are typing into...

Full article: http://www.searchenginejournal.com/chris-boggs-google-hum...

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