28 Oct '13, 1pm

Google Closing Authorship Project?

Google Closing Authorship Project?

AJ Kohn, someone who focuses more on authorship and rich snippets than most SEOs I know, wrote a story named Authorship Is Dead, Long Live Authorship . In that story, he describes why he thinks the classic Authorship Project is slowing being closed down. In short, he thinks that because classic authorship is opt in, it isn't easy to scale at the size Google needs. So Google uses other methods to extract authorship/rich snippet like data from sources to show the richer data in the search results. He also notes that Othar Hansson, who worked in the authorship side of search has left to work on Android in the past six months. AJ wrote: Authorship then becomes about Google's ability to extract entities from documents, matching those entities to a corpus that contains descriptors of that entity (i.e. – social profiles, official page(s), subjects) and then measuring the activity...

Full article: http://www.seroundtable.com/google-authorship-project-clo...

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