28 Oct '13, 12pm

SEOs Get Ready For 15% Reduction In Google Rich Snippets

I think the reduction in rich snippets will have less to do with "low-quality sites" than with pages that shouldn't have been displayed with rich snippets in the first place. Not too many months ago, Booking.com marked up hundreds of thousands of boilerplate e-commerce pages with an employee as the "author," and for a while, the employee's name and byline were showing up in Google's SERPs. That obviously wasn't the kind of thing that Google had in mind when it created the Google Authorship project, and it didn't take too long for Booking.com's rich snippets to disappear. IMHO, it's likely that, in commercial categories, the reduction in rich snippets will be far more than 15 percent, while for more purely informational searches, there could be an increase in the number of rich snippets. (It's worth noting that Google recently made a deal with Typepad and Wordpress.com to i...

Full article: http://www.seroundtable.com/google-rich-snippet-reduction...

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