SgImpact.com

06 Nov '11, 12pm

Google Now Shows Ads Below Search Results - Search Engine Watch (#SEW) #googleads

Ads that were previously shown to the side of the results may in some cases appear below the search results, Google announced via Inside AdWords . Google reports that ad click-throughs are higher when the ads are integrated into the search results instead of being displayed on the side. Google will now be classifying the ads as "Other" in your AdWords account. These are also known as experimental impressions, but should easily seen at the bottom of the page. Google should rename this from Top vs Side to "Top vs Other" in the coming weeks as not to confuse people. Google has confirmed that ads will only be displayed on the side or at the bottom, at least for now. When ads appear on the right, no ads will appear on the bottom; when ads appear on the bottom, no ads will appear on the right. Will this will work out for advertisers in the long run? I’ve found that 90 percent of...

Full article: http://searchenginewatch.com/article/2122899/Google-Now-S...

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