Google Raises Local Search Stakes With New Places SERP

Yesterday Google formally announced some changes in the presentation of local results on Google.com SERPs. The right rail has been turned into a rich display of Places information, including links to interior business photography in some cases. It brings a great deal more of the Place Page into the SERP and will become a new focus for local SEOs. It also will virtually eliminate any right column ads “above the fold,” when the new SERPs appear. Immediately below is a “before” image of the results for a query on the San Francisco restaurant “Gary Danko.” The Places content appears below the restaurant’s own sitelinks. There’s address information, some images and links to reviews. However much of the information is visually buried. Now the “after” SERP, with the Places content moved to the right and organized more clearly. It’s a much more user-friendly display of Places cont...

Full article: http://searchengineland.com/google-raises-local-search-st...

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@JasonAEWoodford » 17 Nov '11, 12am
RT @SiteVisibility: How will this affect your local listings? What are you thoughts on this change? [link]
@SiteVisibility » 16 Nov '11, 3pm
How will this affect your local listings? What are you thoughts on this change? [link]
@Ref_Web » 08 Nov '11, 11am
Toujours plus d'importance pour Google Places [link]
@bogdansl » 08 Nov '11, 4am
А вы заметили, как изменился SERP гугля? Вот здесь про изменения [link]
@TSBGeeks » 08 Nov '11, 1am
I really liked this article - why you need to be listed locally! [link]
@techseo » 07 Nov '11, 9am
Changes to local SERPS [link] better displays of Places data and less prominence for ads.
@ResultsFirstSEO » 07 Nov '11, 1am
It's only a matter of time before the latest display changes for local SERPs hit Australia. See preview & details here: [link]
@RKB3000 » 07 Nov '11, 12am
Google Raises Local Search Stakes With New Places SERP [link] via @sengineland @rkb3000
@sengineland » 07 Nov '11, 12am
Weekend Review: Google Raises Local Search Stakes With New Places SERP [link]
@kaiwenzel » 05 Nov '11, 7pm
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@BenRogersWPG » 04 Nov '11, 5pm
Google Raises Local Search Stakes With New Places SERP | An in-depth look at Google Places [link] via @sengineland #serp
@NedPoulter » 04 Nov '11, 3pm
Google Changing Around Local SERPs [link]
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@HullabalooMedia » 03 Nov '11, 9pm
An in depth visual presentation of the new Google Places from SearchEngineLand:... [link]
@matt_tati » 03 Nov '11, 9pm
Reading about Google's changes to layout & presentation of local results on their Search Engine Results Pages (SERPs…[link]
@trooogle » 16 Nov '11, 10am
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Google Raises Local Search Stakes With New Places SERP [link]
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@Nouvoseo » 06 Nov '11, 7am
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